Ram Gohil

SEO and GEO specialist with 13+ years' experience driving organic growth and search-led customer experience across YMYL brands in healthcare, finance and retail. I lead the shift from traditional SEO to Generative Engine Optimisation, structuring content, entities and E-E-A-T signals so brands are accurately surfaced and cited across AI-driven search. Proven record of hypothesis-driven testing, multi-million-pound revenue impact, and stakeholder-led delivery in regulated environments.

I actively track advances in AI capability, LLMs and generative search to keep strategy ahead of a fast-moving landscape.

Head of SEO - UK Meds Direct Ltd

(2022-03)

Leading SEO and GEO strategy across five YMYL e-commerce brands (UK Meds, DE Medz, EU Meds / PharmXtra, Vivere and UK Pet Drugs), reporting directly to Managing Directors.

• Pioneered the group's GEO and AEO programme as AI search reshaped YMYL results, growing brand citations from near-zero to 4,400+ across ChatGPT, Perplexity, AI Overviews, Gemini, Copilot and Grok through entity-rich content, schema and E-E-A-T signals
• Delivered £6.7M in organic-attributed revenue (Jan 2022 to May 2026) across 2.7M users and 291k purchase events, averaging £128k/month with a 67% engagement rate on Google organic traffic
• Grew estimated organic visibility +208% in the first 19 months (51k to 157k monthly visits) using advanced keyword research, search intent mapping and content optimisation in a regulated category
• Ran hypothesis-driven SEO and GEO experiments, using A/B testing and SERP feature tracking (SEMrush, AHrefs, Accuranker) to identify opportunities and measure impact
• Championed SEO and GEO across the business, building cross-functional buy-in with content, development, CRO and PPC teams and presenting proposals to senior stakeholders
• Built an ethical AI content framework balancing scale with E-E-A-T, YMYL and Google SpamBrain compliance, adopted across all five brands

SEO Manager - Time Products (UK) Ltd

(2021-05 - 2022-03)

Led SEO across three flagship UK watch brands on Magento, supporting brand-wide digital transformation and customer experience through site migrations and rebrands.

• Led three simultaneous website migrations, coordinating development teams, content authoring, schema, redirects and testing sign-off with preserved and improved performance
• Achieved 63% improvement in branded keyword rankings, placing the majority in Google's top 1-3 positions within 6 months post-launch
• Increased organic visibility post-redesign: Sekonda.com +61.4%, Accurist.com +62.7%, LimitWatches.co.uk +66.3% within 7 months
• Delivered standout YOY organic conversion rate uplifts driven by UX and content improvements: Sekonda +80% and Limit Watches +383%
• Conducted in-depth technical SEO audits and partnered with PPC, content and development teams on integrated campaigns

Senior Digital Marketing Executive - SDL Group Ltd / Mortgage Support Services Ltd (MSS)

(2018-08 - 2021-05)

Led SEO and digital marketing across YMYL property and financial services brands. The SDL Group restructured into separate entities in September 2019; I transitioned to MSS in the same office, continuing the same role with brand focus shifting from property management and auctions to property surveying, mortgage network and protection broker propositions.

• Spearheaded SEO, PPC, paid social and CRO across B2B and B2C YMYL brands in property, financial services and protection sectors
• Drove a 145% increase in website users in under 6 months through technical SEO, content optimisation and structured data
• Improved Google Reviews profile by 144% in 4 months via a review initiative supporting E-E-A-T and trust signals
• Increased social media engagement 6x and improved PPC CTR through refined Search and Display campaigns
• Managed agency relationships and an in-house team, aligning SEO with broader commercial KPIs
• Reported SEO and digital performance directly to senior stakeholders, linking organic activity to ROI

Senior Digital Marketing Executive (FTC) - Nottingham Trent University

(2017-11 - 2018-08)

Delivered SEO, CRO and content optimisation via Matrix CMS across law, business, education and social sciences faculties.

• Created and managed national PPC campaigns alongside organic and paid social activity
• Produced infographics, video animations and photography to support content marketing
• Contributed to email, print, events and budget coordination supporting student recruitment

Senior SEO Consultant - Adtrak LLP

(2014-08 - 2017-11)

Managed on-page and off-page SEO across diverse client sectors, including regulated YMYL areas (medical, finance).

• Used Google Analytics and MouseFlow to test and refine site structure, CTAs and user journeys
• Coordinated multi-disciplinary content marketing across blogs, infographics and video
• Aligned social media activity with broader SEO and brand strategy

BA (Hons) - Business Information Management - Nottingham Trent University (2009 - 2013)

A Levels - Biology, Psychology, English Language, General Studies - Bilborough College (2007 - 2009)

GCSEs - A*-C grades including A* English Language, B Maths - Bramcote Park School (2002 - 2007)