Roseanne Basten
Freelance Graphic Designer
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About
Hi ~
My name's Roseanne and I'm a Graphic Designer.
I’m a 33 year-old senior graphic designer with over a decade of experience - primarily in branding and packaging design - spanning both B2C and B2B sectors.
Having worked primarily in Kent & Surrey throughout my career, I recently moved into freelance graphic design and now work out of my home office in the coastal town of Arbroath, Scotland.
My skillset sees me working on a lot of different material, from logos to illustrations, promo flyers and social media imagery
Experience
Big Brands
I can happily say that I’ve been fortunate enough to work with some retail & foodservice giants, often in the food & drink sector but not exclusively.
Working with bigger brands taught me about brand guidelines, sensitively considering existing client bases when evolving brand visuals (while also moving things forward), and copyright, among other heavyweight points.
Little Brands
I’ve a passion for visionary start-ups looking to make a change in the world. To me, this is what design and creativity is all about: we’re here to make things better.
Whether you’re developing an algorithm for world peace or baking a bangin’ calzone, I would love to help your business build a fresh, impactful and personable brand - so that the marketplace can love you, too.
Cardboard Box(es)
For my first seven years in graphic design, I worked in a Kent studio that specialised in innovative card-based packaging design including boxes, labels and more.
A close partnership with a large printing house means I was born and raised creatively with print boundaries in mind - I consider different materials, processes & finishes, as well as soundly create artwork set up for print.
Education
BA Hons Degree - University of Kent - First Class Honours
