Roxanne Memarian

A dynamic and motivated professional who has experience reporting to UHNW individuals, with the educational background and proven work ethic to guide and support internal communications, strategic planning, employee engagement, and meeting preparation and coordination. Dedicated leader who is known for assuming various roles and adapting to changing priorities to advance the attainment of strategic goals and objectives, with the skillset to leverage data to drive continuous improvement, manage key projects, craft impactful strategies, and lead diverse individuals. Proven talent for guiding decision-making, strategizing budget allocation, providing legal support, and managing crisis communications.

Out-of-the-box thinker who is comfortable working in teams or independently to ensure solutions consistently meet or exceed business goals. Academic credentials include a Bachelor of Laws (LL.B.).

EXECUTIVE ASSISTANT TO MANAGING DIRECTOR / CHIEF SPORTS OFFICER - BEIN SPORTS MEDIA - London

(2024-12 - 2026-04)

• Support the dual-role MD/CSO in all strategic, operational, and sporting matters, managing competing priorities across leadership, rights negotiations, and internal operations in a fast-paced, high-pressure environment.
• Manage an intricate, constantly evolving diary across multiple time zones, coordinating high-level engagements with global broadcasters, sports federations, and internal executive teams.
• Own follow-through on critical actions, ensuring senior stakeholders were held accountable, deadlines met, and decisions translated into tangible next steps.
• Act as the MD/CSO's trusted liaison – representing their priorities in internal and external communications, while upholding discretion and professional integrity at all times.
• Proactively identify bottlenecks or risks, often resolving issues before escalation and enabling more efficient executive decision-making.
• Prepare board-level briefing packs, internal reports, and meeting agendas aligned with business and sports strategies.
• Lead coordination of complex travel for international events, summits, and rights negotiations – ensuring smooth execution with contingency planning built in.
• Provide confident support during high-pressure periods (e.g. rights cycles, tournament builds), acting quickly and independently to maintain pace and order.
• Play a central role in coordinating off-sites, events, and high-level meetings – from agenda creation to logistics – ensuring smooth execution and exceptional stakeholder experience

EXECUTIVE ASSISTANT TO CEO / INTERNAL COMMUNICATIONS OFFICER - Toyota Connected (Europe) - London

(2022-10 - 2024-03)

• Managed a complex, constantly evolving diary across global time zones, ensuring seamless coordination, prioritisation and restructuring as priorities shifted in fast paced, high-pressure environments.
• Coordinated complex domestic and international travel itineraries, providing end-to-end logistics.
• Built strong, collaborative relationships with internal teams, global stakeholders, and partner EAs to maintain smooth communication flow and alignment across multiple workstreams.
• Drove continuous improvement across internal communications by generating feedback-driven and data-driven insights, identifying strengths and opportunities for enhancing workflows to optimise the executive office's performance.
• Champion the development of a positive and collaborative culture by spearheading employee engagement efforts; create feedback surveys for quarterly all-hands meetings, Town hall meetings and weekly all-hands meetings etc.
• Managed the external communications such as LinkedIn, enhancing the company's public profile and engagement with external stakeholders.
• Managed confidential information with discretion and maintained strong compliance standards, including careful handling of documentation, records, expenses, and approvals.
• Prepared high-quality meeting agendas, notes, follow-up and supporting documents, ensuring leaders were fully briefed and meetings translated into clear, actionable outcomes.
• Spearhead the creation and seamless execution of the organisation-wide internal communications strategy to ensure messaging effectiveness, optimise utilisation of communication channels, and support cross-organisational engagement.
• Oversee communications spanning various channels and content types, including email, newsletters, and presentations, while maintaining a cohesive brand identity, clarity, and consistency by collaborating with cross-functional stakeholders.

DIRECTOR/START-UP FOUNDER - Roxxi's Ltd. - London

(2020-10 - 2024-03)

• Pioneered the development, launch, and growth of a monthly online subscription-based pet food start-up from the ground up.
• Cultivate a robust and loyal client base by leveraging social media platforms for marketing and engagement.
• Charted the successful development and oversee on-going maintenance of the Roxxis.com website for memberships.
• Identify and capitalise on opportunities to expand revenue channels, such as establishing a presence on Amazon UK.

Travelling to new zealand, hong kong & Antigua

(2018-02 - 2020-03)

EXECUTIVE ASSISTANT TO CEO / BRAND PROTECTION COORDINATOR TO CEO - Sir Stelios (Serial Entrepreneur & Founder of EasyJet) - London/Monaco

(2016-05 - 2018-01)

• Delivered high-quality, value-added support to Sir Stelios, the Founder of easyJet and Chairman of easyGroup, to support the continuous growth and protection of the Easy brand while working within a four-person family office.
• Orchestrated and led various projects and initiatives, such as coordinating museum exhibitions of easyJet memorabilia, providing support for passion projects related to the Yacht Club initiative, and assisting with private projects and events for family members, friends, and business partners.
• Exhibited legal knowledge while providing legal support to the CEO, including engaging with barristers and lawyers to provide assistance during company-related disputes and gather evidence for the High Court case 'W3 Limited-and-easyGroup Limited-and Jean Camille'.
• Leveraged financial aptitude to support decision-making for the allocation of the £1.5M annual brand protection budget.
• Utilised strong interpersonal communication skills to proactively engage with partners, including managing deadlines for Kilburn and Strode LLP and mitigating infringement with Eversheds, Stehension Harwood, and Edwin Coe.
• Revised and maintained brand license agreements with licensees and coordinated licensee-focused brand events.
• Tasked with maintaining a robust trademark portfolio consisting of 1,500+ registered trademarks.
• Uncovered and communicated potential investment and licensing opportunities through effective stakeholder management and product/service exploration and testing, leveraging insights to guide decision-making.
• Maintained up-to-date knowledge of business operations by participating in routine business and legal meetings at the easyGroup Monaco office; managed diaries and prepared presentations and agendas for meetings and events.
• Played an integral role in driving operational efficiency by leading the implementation and seamless adoption of new systems that directly contributed to business productivity.
• Ensured the successful execution of all meetings.

LEGAL ASSISTANT TO PRINCIPAL OF PRIVATE PRACTICE FIRM - Trade Mark Wizards - London, UK

(2015-11 - 2016-04)

• Provided legal administrative services to support firm operations, such as amending goods and services specifications, reviewing and preparing responses to examination reports, and preparing and filing opposition and invalidation grounds.
• Advised stakeholders on filing strategies and filing applications.
• Gained experience handling Section 3 Objections—Absolute Grounds of Refusal.

Bachelor of Laws - Laws - Kingston University London (2013)

A-Levels - English Literature, Media Studies, Theatre Studies - Holland Park (2007 - 2009)