Sabreena Rajah

Extensive experience in Wholesale driving a brand's distribution across Wholesale, Franchise, Consignment, Concession, Own store and Own ecommerce channels. Worked across EMEA, APAC, NA & SA regions as well as Global Travel Retail. In most recent role EMEA & EMEA Travel Retail approx. £500m turnover.

Built

Team from 3 people to 10 (1 Manager, 1 Inventory Manager, 2 Senior Planners, 6 Planners) and 3 Separate Teams (Inventory, EMEA and Travel Retail). Reporting into Director of Supply Chain, and GM.

Head of Customer Supply Chain - EMEA & EMEA Travel Retail - Not Specified - EMEA

Led distribution across EMEA & EMEA Travel Retail with approx. £500m turnover. Built Team from 3 people to 10 (1 Manager, 1 Inventory Manager, 2 Senior Planners, 6 Planners) and 3 Separate Teams (Inventory, EMEA and Travel Retail). Reported into Director of Supply Chain, and GM. Regularly updated Senior Leadership/ Board on progress, flagging potential risks and solutions.

• Driving YOY +50% increase in sales too + £500m, overall manage distribution into 27 New Markets/Countries Across EMEA & SA
• Successfully launching 35 New Customers, 27 New Markets and +170 New Doors across EMEA & Global Travel Retail channels driving incremental growth
• Developing a global process for onboarding New Customers/Markets £12m incrementally
• Developed and implemented a comprehensive plan to improve current distribution across ME and expand into 3 new market
• Building a robust 360 Order Processing at Shelf Life and Registration, Inventory Management and Allocation Process
• Increasing fulfilment from 50% to + 90% across EMEA, TRAVEL, UK, ECOM
• Improving and maintaining availability from 75% to + 95% in multiple warehouses, and mitigating Shelf-Life risk & shortages
• Manage customer master data accuracy (sku, product pricing, range building) recent global project reformulation of 2000 SKU's
• Managed registrations across ME & Turkey working closely with customer 3rd parties and Authorities
• Negotiated & Finalised contracts with customers end to end, and with required 3rd parties working closely with legal and cross functional teams
• Project managing end to end ensuring OTIF delivery working closely with Customers, Commercial/Sales, Logistical third parties (eg Mainfreight/Zencargo/ Ceva Logistics/ Expeditors), 3PL, Customers/ Suppliers, Legal, Customs and Authorities
• Working closely with Customer Service implementing complaints process and management improving response times
• Budget/ Demand/Sales Forecasting and Management and 1-5 year forecasting
• 3PL & Logistics: Transfers, DTC B2B BSB Order Management, Freight Optimization, New Market Distribution, System Development and integrations, SLA's & Contracts, Cycle Counting & Stock takes, SLOB's Management, Reporting & Forecasting
• Full ownership of EDI and service platform integrations with individual customers
• Commissioned third part to develop custom labelling to integrate into 3PL systems
• Overall driving automation and improved workflows
• Providing and facilitating cross functional training across department: Excel, New Customer, Career Development, Inco Terms and Supply Chain Basics

Merchandising & Operations - Primark

Was poached from Superdry. Launched the first sportswear range at Primark, growing the area over two seasons. Responsible for developing the financial strategy and direction of the category, continually monitoring competitor activity. Responsible for sizing project across the division. Created a template for all departments. Sizing became traceable and as a result the template identified risks and suggested a correct size curve.

Within

Knitwear alone found a £8million loss in sales due to incorrect size curves, during a single season. Worked on Netsuite Oracle integration project.

Menswear & Operations - Superdry

Menswear all categories and launched Idris Elba Savile Row collections. Undertook a sizing project across all departments, Menswear, Womenswear and Accessories. Analyzing size performance by category and advising sourcing on the right size curves to order to maximize profits. Worked on BT Business Objects integration project.

Niche Brands & Merchandising - Debenhams

Worked across niche brands covering buying and merchandising, responsible for sourcing new brands and the re launching across all stores the niche beauty concept and advent calendar.

Apparel Support & Operations - Harvey Nichols

Was asked to support apparel teams in launching Savage Fenty given experience. Implemented processes and training to improve efficiency of teams and drive profits.

Operations - Burberry

Implemented Pricing System working closely with CFO

Planning & Operations - Kurt Geiger

Negotiating, planning and successfully launching NEXT Plc partnership for online platform and store. Managing the project working with various teams across companies, and maintaining a critical path. Implementing standard seasonal reporting templates and ways of working presenting to director and wider team. Working closely with Director and GM on 5 Year Business Plan.

Operations & Travel Retail - Michael Kors

Developed manual WSSI for Travel retail and Franchise customer all categories runway footwear, accessories Mens & Womens)

Project Lead & Operations - Beauty Pie

Developed and implemented integration of ERP system Anaplan across supply, demand, inventory and financial planning. Founder came to self knowing apparel background to lead a Seasonal nightwear launch. Owned and delivered the project. Project lead and delivered the Covent Garden Pop Up and advent calendar.