Salma Hawa
Customer-focused professional with 10+ years of experience in regulated environments
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About
Customer-focused professional with 10+ years of experience in regulated environments, including NHS, DWP, Birmingham City Council and pharmacy sectors. Demonstrated expertise in complaint resolution, stakeholder engagement, and CRM systems. Recent graduate in Aviation & Airport Management. Known for strong interpersonal skills, time management, and commitment to service excellence.
Experience
Employment Verification Specialist - Argus Verify
(2025-06)
- Manage employment reference requests and verify work histories in line with compliance and data protection standards.
- Liaise with employers, agencies, landlords, and internal stakeholders to ensure accurate and timely completion of employment checks.
- Maintain secure, up-to-date records and track all correspondence using CRM and HR systems.
- Handle confidential information with professionalism, ensuring GDPR compliance.
NHS Customer Service Responder - Royal Voluntary Service
(2020-04 - 2022-05)
- Delivered essential remote support on behalf of the NHS, assisting vulnerable individuals with queries and guidance during the COVID-19 pandemic.
- Accurately input and updated personal data using internal database systems while ensuring confidentiality and GDPR compliance.
- Handled high volumes of inbound calls with empathy and professionalism, resolving issues and escalating concerns where necessary
Customer Service Advisor - Roots Pharmacy
(2015-03 - 2020-03)
- Received customer orders for specials and acknowledged receipt.
- Liaised with customers and kept them informed of the progress of their orders.
- Processed patient nominations and accessed medical history.
- Followed up with customers to ensure their technical issues are resolved.
- Spent time out of the queue to create new ways to excite and engage with customers of Roots Pharmacy.
- Ensured new patients are contacted a week after delivery to confirm ongoing ordering pattern.
- Maximised the number of existing customers who continued to use our service by identifying customers who do not use our service regularly.
- New patient leads were generated and followed through to achieve targets.
- Data entry on various systems and answered customers' queries by email, phone, and live chat.
- Referred problems or queries to the pharmacy teams.
- Followed SOPs and the pharmacy policy and procedure, to always ensure patient safety and confidentiality.
- Incoming calls/F2F/email queries from patients, regarding orders, quotations, and general queries.
- Performed administrative duties including re-ordering of medicines and stock checking.
Customer Support Advisor (DWP/ Review & Planning Team) - Capita
(2012-09 - 2015-01)
- Helped in company promotion, and informed customers about services that could be beneficial to Capita.
- Dealt with escalation for customer issues and determined to find the right solution for a customer's needs, liaised with the customer to resolve the situation.
- Operated according to Customer Support SLAs and ensured that KPIs and targets were met.
- Provided support and comprehensive product/service information to customers; assisted customers in making purchasing decisions.
- Diagnosed a suitable payment program for the customer also, informed customers of benefit payments.
- Made notes on the internal database to reflect correspondence in within an accurate and timely manner, with high-quality notetaking.
- Excelled and demonstrated persuasive leadership.
- Superior attention to detail led to being relied heavily upon to prepare complex legal documents.
Complaints Advisor - Birmingham City Council
(2010-01 - 2012-06)
- Provided support to Birmingham City Council for troubleshooting customer-returned products.
- Logged complaints accurately by BCC service standards.
- Managed timelines for complaints investigation to ensure that reporting is performed on time and complaints are addressed promptly.
- Identified applicable corrective and preventative actions to facilitate complaints closure.
- Self-motivated and proactive in time management, in a fast-paced but dynamic environment.
- Maintained the professional image of the company and provided effective/excellent service to all customers, so that a positive first and lasting impression was made.
- provided a professional feedback service to colleagues involved in complaint cases to create a culture of continuous improvement within the company.
- Proven experience in handling regulated complaints, as well as regulatory awareness.
- Internal and external stakeholder engagement experience to enable the successful resolution of complaints.
Education
BA (Hons) - Aviation & Airport Management - University College Birmingham, UK (2024 - 2025)
FD - Aviation & Airport Management - University College Birmingham, UK (2022 - 2024)
FD - Business Management - University of Wolverhampton, UK (2006 - 2006)
A Levels - Business Studies, Economics, English Language, Computing - Al Nujoom International School, Saudi Arabia (2006 - 2006)
IGCSEs - Maths and English - The British International School of Jeddah, Saudi Arabia (2004 - 2004)