Sandra Benny

I am a content creative and marketer driving growth on social media channels focusing on brand exposure and community building. I have coordinated and created social posts bringing 14k+ engagement and more. I have worked with 20+brands creating 100+ content collatoral and deliverables that reflected brand identity and alignment. I endeavour to project my nurtured skillset and specialities to focus on driving audience growth and impact.

Creativity is all about stories and I would like to tell your brand's story.

AUDIENCE DEVELOPMENT EXECUTIVE at MUMSNET (2025-04 – Present)

• Created social media assets driving growth in our social media channels focusing on brand exposure. Social posts bringing 14k+ engagement.
• Created collatoral and deliverables that reflected the brand clientele executing content activities.
• Focused on CRM and campaign strategies to optimize audience growth.

DIGITAL UGC SOCIAL MEDIA FREELANCER at SELF-EMPLOYED (2020-05 – Present)

• Consistently booking freelance gigs for content creation (UGC), social media, front-facing short-form video, storytelling & brand design collatoral to available clientele.
• Clients include, The Gym Kitchen, New Flame, XNomad, The Other Label, Adele Dejak, MonaVibes (some featured on Forbes & Vogue) etc. across a scope of niche markets.

GROWTH MARKETER @ FORBES at FORBES ADVISOR (2023-02 – 2023-08)

• Supporting role in the marketing team at Forbes Advisor contributing towards secondary website and rebranding experience owned by Forbes.
• Focused on SEO & branding efforts. Continued learning of the marketing field and market research.

MARKETING CAMPAIGN EXECUTIVE @ HP at HP (HEWLETT PACKARD) (2021-07 – 2022-07)

• Successfully planned and led programmatic advertising, social selling campaign for HP accessories product portfolio enhancing brand recognition, demand generation.
• Collaborated in big marketing campaigns e.g #ThoughtfulLaptop Influencer Campaign and managed UK -based social media channels, influencer (B2C), Agency (B2B) partnerships.
• Strong focus on brand tone and voice when creating copy content for for HP.com landing pages and asset management of HP store.

CONTENT LEAD @ THE NAZLI PROJECT at NON-PROFIT ORGANIZATION (2022-06 – 2023-04)

• Directed and managed the content creation across various pillars for a non-profit community advocating awareness of domestic violence in south asian communities.
• Nurtured a monthly organic traffic growth of 39% for NazliProject Instagram Page.

CONTRIBUTING WRITER at RECLAIMATION MAGAZINE / MEDIUM/ HUBPAGES (2022-06 – Present)

• Contributed written content to community-based digital publications on topics of interest including business, personal development topics and more.
• Example publications include Medium, Reclaimation Magazine, Collective World etc

CREATIVE LEAD @ GENSIO - CONTENT MARKETING PLATFORM MVP (2023-08 – Present)

• Content creator building a subscription based freelancing space offering monthly content package subscriptions for brands delivering creative content e.g social media posts, email, copywriting, templates, UGC videos.
• Contributed towards the idealization & launch stage driven by my entrepreneurial spirit.

BA in Marketing (first class honours) – UNIVERSITY OF MIDDLESEX LONDON (2019-09 – 2023)