Sarah Stevenson
Digital Account Director
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About
A dynamic individual with success in consistently retaining and growing customers within a territory over a sustained period. A highly motivated and enthusiastic team player who embraces new challenges and prides myself on forging great relationships both with my customers, colleagues and other departments. Outstanding analytical, evaluation and organisational skills that have allowed me to adapt to the changing market places.
A loyal brand ambassador for the company being represented. Ability to pick up new IT Systems quickly and use them to my advantage within my role.
Experience
Digital Account Director - Yell Group
(2022-04)
As a Digital Account Director at Yell.com, you will be responsible for managing and growing a portfolio of business customers by delivering effective digital marketing strategies that improve online visibility, customer acquisition, and commercial performance. You will act as a trusted digital adviser to clients, understanding their business goals and recommending solutions across Yell's digital product portfolio, including search, websites, online advertising, SEO, social media, and digital presence services. The role combines strategic account management, consultative selling, client relationship management, and digital marketing expertise to maximise customer retention, satisfaction, and revenue growth.
- Manage a portfolio of SME and business clients, acting as the main point of contact.
- Build strong, long-term relationships with clients through regular communication and strategic reviews.
- Understand client objectives and develop tailored digital marketing strategies.
- Provide insights and recommendations based on campaign performance and market trends.
- Identify opportunities to improve clients' digital presence and generate business growth.
- Advise clients on digital solutions including: Search Engine Optimisation (SEO), Paid search advertising (PPC), Websites and landing pages, Online listings and reputation management, Social media marketing, Display advertising, Lead generation campaigns.
- Analyse campaign results and translate data into actionable recommendations.
- Work with internal specialists to optimise campaign performance.
- Achieve revenue, retention, and customer growth targets.
- Identify upsell and cross-sell opportunities within existing accounts.
- Demonstrate ROI and value from digital marketing investment.
- Deliver compelling business reviews and performance presentations.
- Conduct regular client meetings, reviews, and planning sessions.
- Create account development plans to increase customer lifetime value.
- Maintain accurate CRM records and sales activity reporting.
- Keep up to date with digital marketing trends and competitor activity.
Business Development Manager - Yell Group
(2016 - 2022)
Responsible for account management and new business development using a very consultative approach. Annual target Circa £1m. Selling a portfolio of digital and directory products including; Yell.com, Google AdWords, Websites, Facebook Advertising, Display advertising and Yellow Pages programmes (until 2018). A proven performer whose strength lies in maximising opportunities with both existing and prospective clients through high value, multi product conversions.
Account Executive (Part Time) - Yell Group
(2004 - 2016)
Promoted to Account Executive role based on performance and integrity. Responsible for Account management and new business development within a defined territory for premium high value customer accounts. Annual target Circa £1.6m.
- Top Performing Consultant for the Region in the years 2005, 2006, 2008 & 2012.
Field Sales Consultant (Full Time) - Yell Group
(2001 - 2004)
Responsible for account management and new business development within a defined territory using a consultative approach. Annual Target Circa £700k. Selling a portfolio of digital and directory products including; Yell.com, Websites, Yellow Pages, Talking Pages and Business Pages programmes.
- Top Performing Consultant for the Region in 2002 & 2003.
Business Development Manager - Reed Recruitment
(1999-01 - 2001-07)
Responsible for winning new clients for both temp and permanent placements in all types of industries. Headhunting & networking to find potential new candidates. Responsible for delivering training courses throughout the country to other Reed employees on successful client management.
- Awarded Top Newcomer in first year.
Account Manager - Business Magazine Group
(1998-01 - 1999-01)
Selling advertising space in monthly regional business magazines. Responsible for growing and increasing clients and new business development.
Sales Representative - CK (Wholesale) Ltd
(1996-12 - 1998-01)
Account management of small to medium sized retailers- ensuring that they maintained and grew their monthly orders from this large wholesaler.
Education
BA (Hons) - History - University of Liverpool A level - History, English, Religious Studies - Altringham Grammar School for Girls
