Soumik Basu

Commercially focused Data & AI leader with 19+ years of experience shaping enterprise data strategy, modern cloud platforms and measurable outcomes across consumer goods, retail, ecommerce, financial services and utilities. Leads enterprise data architecture, platform strategy, governance and capability development for a global consumer brand, advising the Head of Data, CIO-level leaders, Directors and sponsors across Commercial, Ecommerce, Finance, Supply Chain, HR and IT. Combines executive influence with technical credibility across Azure, Databricks, Spark, Python, SQL, Power BI, data products, AI/ML, governance and privacy-by-design.

Proven in scaling federated delivery, improving literacy, reducing cost and enabling trusted self-service decisions.

Enterprise Data Architecture Lead / Data & AI Platform Leader at Campari Group (2021-06 – Present)

Shape and evolve enterprise-wide Data & AI strategy, platform direction, architecture principles, capability roadmaps and investment priorities in partnership with the Head of Data, CIO-level stakeholders, Enterprise Architecture and senior business leaders.

• Lead the enterprise data capability across architecture, platform engineering, BI, analytics, data science, internal teams and strategic delivery partners through a federated operating model with central standards, governance and design authority.
• Built the modern Azure Databricks data platform from the ground up, enabling secure and scalable ingestion, engineering, analytics, machine learning and AI use cases across 42 teams and a global consumer business.
• Partner with Commercial, Ecommerce, Marketing, Finance, Supply Chain, HR, IT and market teams to translate strategic priorities into data products, KPIs, semantic models, analytical solutions and decision-support capabilities.
• Own architecture governance and act as Data Design Authority and CAB approver, assuring data, analytics and AI initiatives for value, privacy, security, scalability, resilience, interoperability, operability and cost.
• Established the data-product operating model covering domain ownership, stewardship, lifecycle, data contracts, quality expectations, certification, service levels, adoption and retirement.
• Implemented metadata, lineage and trusted-data foundations with Microsoft Purview and Unity Catalog, improving discoverability, accountability and controlled reuse from source systems to dashboards and AI consumption.
• Evaluate emerging capabilities across Microsoft, Databricks, SAP, machine learning, Generative AI and agentic analytics, advising senior leadership on opportunities, risks, architecture choices and adoption priorities.
• Lead data and AI literacy with HR and capability leadership, helping business and technical communities improve problem framing, data interpretation, governance awareness and responsible AI adoption.

Senior BI / Data Architect at Tata Consultancy Services (2010-03 – 2021-05)

Senior BI / Data Architect across multiple client engagements in North America and globally.

Senior BI / Data Architect - North America and Global Data & Analytics at Diageo (Tata Consultancy Services) (2010-03 – 2021-05)

5+ years engagement supporting North America and Global Data & Analytics initiatives.

• Advised North America sponsors, Directors and senior commercial and technology leaders on multi-year data roadmaps, investment priorities and scalable solutions for sales, outlet execution and commercial analytics.
• Led distributed teams across data engineering, warehousing, analytics and architecture, coordinating enterprise dependencies, delivery partners and market-specific requirements.
• Delivered data products supporting outlet execution, customer and product insight, sales performance and field decision-making; work contributed to Diageo North America Golden Bar and CIO recognition.

Senior BI / Data Architect - Ecommerce and Digital Analytics at Marks & Spencer (Tata Consultancy Services) (2010-03 – 2021-05)

• Designed clickstream, customer-journey and funnel analytics to identify digital drop-offs, prioritise experience improvements and support ecommerce sales performance.
• Translated customer and trading questions into scalable event-data processing, dimensional models, KPIs, semantic measures and decision-ready reporting.

Senior BI / Data Architect - Operational, Asset and SAP Transformation at Scottish Water and Manila Water (Tata Consultancy Services) (2010-03 – 2021-05)

• Designed telemetry, time-series, geospatial and enterprise asset analytics supporting leakage detection, asset-risk prioritisation and maintenance optimisation.
• Supported large-scale SAP and enterprise transformation across asset, operational, master and reference-data domains; Manila Water programme received CIO 100 recognition.

BI Developer at Cognizant Technology Solutions (2006-10 – 2010-02)

• Delivered governed enterprise performance-management solutions for Wells Fargo using SQL and Actuate, including reusable reporting components and object- and page-level security.
• Built migration automation that accelerated delivery by approximately six months and improved migration efficiency by around 50%.

MSc in Artificial Intelligence / Machine Learning – University of Leeds

B.Tech in Electronics & Communication Engineering

Executive MBA – Warwick Business School (2026-09)