Stephanie Lyttle

A dynamic, commercial, sales focused and people driven business leader. Outstanding brand sales management. Extensive experience in revenue maximisation in an increasingly competitive retail and business to business environment. Achieved strong regional sales growth at Apple, Mamas & Papas and Wirquin by securing brand representation with client partners. I bring an innovative, passionate, self motivated and tenacious approach to all environments.

Business Development Manager N.Ireland, Ireland & Scotland at Wirquin U.K. Limited (2019-01 – Present)

Plumbing Manufacturer

• Driving sales growth through Customer account management £1.6m FY25.
• Influential relationship management with plumbing resellers; key accounts, nationals, distributors, Independents & OEM.
• Interacting with Contractors, M&E's, Installers, Councils, Estimators, Buyers through trade days & meetings to effectively demonstrate product benefits, regulation compliance, drive brand awareness and secure sales.
• Proactive approach to identifying and maximising growth opportunities.
• Negotiating trading agreements to secure growth & brand presence.

Business Development Manager N.Ireland & Ireland at Mamas and Papas plc (2016-01 – 2018-12)

Redundancy

• Exceeding sales targets by successful client account growth & winning new business - £1.3m revenue FY17/18, +47% YoY sales revenue.
• Effective alignment of margin targets for company and wholesale accounts.
• Strong relationship management with individual account partners.
• Growing account estate and revenue by identifying new opportunities.
• Influential negotiating skills to grow brand presence, sales and brand standards.
• Proactive and involved approach to brand customer service.
• Negotiating, planning and delivery of product and sales training sessions.

Regional Sales Manager N.Ireland & Ireland at Apple Inc (2011-01 – 2015-09)

Redundancy

• Strategic and operational creativity, planning and execution for consistent KPI performance - £15m revenue FY14/15 and exceeded UK average results.
• Field leadership of stores to create a cohesive, high performing regional team.
• Relationship management with channel partners at divisional, regional and store.
• Influential presentation skills at UK wide, corporate, regional and retail partner.
• Time and schedule management in a field role to gain optimum impact.
• Coaching/development of Apple management & retailer team.
• Communicating effectively with both channel and Apple teams at store and head office level, in UK and Ireland - held the strongest retailer relationship in the UK.
• Educated and adaptive approach to effectively manage two different countries' economic and social factors.
• Developing, planning and delivery of effective training sessions and materials.

Apple Shop Manager at Apple Inc (2007-01 – 2011-12)

• Team and self development of effective selling skills and performance to KPIs targets. YoY growth every FY. No. 4 store in Europe 2011 for service KPI.
• Delivering and coaching outstanding customer experience and solutions.
• Excellent communication and negotiation within Apple and retailer teams.
• Highly self motivated in the achievement of sales/service targets in a remote role.
• Strong initiative and drive to identify and achieve store objectives.
• Recruitment and development of Apple staff.
• Presenting Customer weekly workshop teaching Mac software.

Assistant Manager at Dixons Retail (2001-01 – 2007-12)

• Leading a team to the achievement of store KPI targets.
• Business to business sales.
• Chairmans Shield Store finalist, top 5 stores out of 550 stores.
• Excellent communication - "Being the Best Facilitator" for Northern Ireland stores.
• Performance management and succession planning.
• Duty management, operations & risk management, budget control and P&L.
• Team motivation to deliver great customer solutions and experience.
• Recruitment, training and development - N.I. Lead for new selling process.

Graduate Programme/Assistant Manager at B & Q Plc (1998-01 – 2001-12)

• Strategic and operational planning to achieve goals - Store of the Year finalist.
• Duty management of store sales and operations.
• Management and accountability for departmental team and results - Cash Office, Administration, Stock Control, Warehouse, Gardening, Kitchen and Bathrooms - lead management, Hardware, Decorative, Plumbing and Heating.
• N.I. Lead for new stock management system.
• Motivate and develop team and self to achieve a high standard of customer care.
• Recruitment, training, development.

Post Graduate Certificate in Retail Management – Manchester Metropolitan University, Manchester (1999-01 – 2000-12)

Master's Degree with Honours in Business Organisation – Heriot-Watt University, Edinburgh (1993-01 – 1997-12)

BTEC National Diploma in Business and Finance – Newtownabbey Technical College for Further Education (1991-01 – 1993-12)

BTEC First Diploma in Business and Finance – Newtownabbey Technical College for Further Education (1991-01 – 1993-12)

GCSE – Hopefield High School, Northern Ireland (1985-01 – 1990-12)