Chief of Staff at The Well HQ (2024-01 – Present)
Consultancy - Sport, fitness & wellness | Women's health & wellbeing. 1.5 years full & part time
- Developed and managed long-term business strategy with founders to shape strategic direction.
- Managed special projects (included grant applications and bid writing), created operating models, and introduced OKRs for team efficiency.
- Responsible for end-to-end delivery of client projects with brands across Sport and Fitness (The FA, British Cycling, Women in Sport, This Girl Can). Includes client liaison, team management, content review & design, survey development & analysis, customer research, project management.
Programme Lead at The Well HQ (2023-01 – 2024-12)
1.5 years part time
- Project manager of bespoke consulting projects.
- Responsible for new business proposals, incorporating strategy, pitch decks and project budget.
- Developed internal structure and processes to support team efficiency and scaling.
COO at Roam Within (2024-01 – 2024-06)
Health & wellness | Mental health & personal development. 6 months part time
- Developed business strategy for Cambridge University start-up (ARC Accelerator).
- Led website development, investor pitch creation, and cash flow projections.
Co-Founder at Blue Elvin (2019-01 – 2023-12)
Apparel - Fitness | Women's health. 2.5 years full time; 1.5 years part time
- Developed world-first functional training garments, managing product development and supply chain.
- Conducted research and surveys with 600+ women to shape product and marketing strategies.
- Executed successful product launches and campaigns, driving high engagement across email and social channels.
- Creative direction and execution of four photoshoots.
- Managed and optimised Shopify store, overseeing web development and customer experience.
- Built and led a team of freelancers and advisors, to support strategic growth and product innovation.
Growth Marketing Product Manager at ZOE (2022-01 – 2022-06)
HealthTech | Personalised nutrition & wellness. 6 months full time
- Managed engineering teams to execute 10+ growth experiments, improving sales funnel conversion.
- Led deep user testing to optimise conversion tools, utilising Agile methodologies.
Product Manager at Salary Finance (2018-01 – 2021-06)
FinTech | Employee benefits & finance. 1.5 years full time; 6 months part time
- Delivered Top-Up Loans product to the UK market in 5 months, achieving their most successful product launch.
- Led the US savings product launch in 4 months, contributing to key business growth objectives.
Accenture - Business Analyst
Consultancy - Insurance & Communications, Media & Technology (CMT)
2.5 years full time (2016-2018)
- Migration of 200+ servers to Microsoft Azure for a major retail client, ensuring seamless cloud transition.
- Developed brand strategy for a retail client’s new product launch, collaborating across teams to execute delivery.