Tamara James

Accomplished sales professional with a strong track record in driving revenue growth and managing client portfolios. Expertise in exceeding sales targets and cultivating lasting client relationships through strategic account management and negotiation. Skilled in market analysis and client engagement, focused on delivering results and fostering long-term partnerships in competitive environments.

Account Executive at Leads.io (2024-11 – 2025-04)

• Accelerated enterprise deal conversion by 35% by implementing AI-driven lead qualification and streamlined sales processes, improving pipeline management and ARR potential.
• Executed land-and-expand strategy to grow service penetration by 20% across parent companies and global subsidiaries, increasing upsell ARR and customer LTV.
• Closed over 15 new enterprise logos within the first year by aligning SaaS capabilities with multi-channel social advertising strategies and negotiating commercial terms with stakeholders.
• Led contract negotiations and legal onboarding for complex software agreements, securing terms that supported improved CAC and demonstrable ROI for executive stakeholders.

Business Development Representative at Leads.io (2024-05 – 2024-11)

• Sourced and qualified high-value prospects using AI-enhanced CRM and social listening, improving lead quality and accelerating pipeline velocity for social advertising and digital marketing accounts.
• Crafted personalised outreach informed by MarTech market intelligence to position Leads.io in client tech stacks, increasing engagement from targeted accounts.
• Collaborated with cross-functional teams to translate market insights into scalable outreach campaigns, supporting consistent pipeline growth and handoff to Account Executives.

Corporate Event Ambassador and Guest Service Concierge at SPIN Toronto (2023-03 – 2024-05)

• Elevated attendee experience and repeat bookings by improving guest satisfaction processes, producing a 25% increase in positive feedback and repeat business.
• Coordinated with event planning stakeholders to deliver seamless corporate events, resolving last‑minute changes to preserve agenda and attendee satisfaction.
• Optimised registration and check‑in operations to ensure accurate data capture and efficient throughput, improving operational reliability for large-scale events.

Assistant Manager at Breitling (2020-02 – 2022-06)

• Drove boutique revenue, consistently exceeding quarterly sales targets of £500,000 by managing pipeline, coaching sales staff, and executing targeted client outreach (quota attainment).
• Planned and executed CRM‑informed events and product launches to nurture prospects and existing clients, delivering a 15% sales increase and stronger brand loyalty through tailored offers.
• Resolved escalations and improved customer satisfaction by implementing prompt remediation workflows, enhancing the post‑sale experience and repeat business.
• Built and coached a high-performing store team, improving sales effectiveness and service consistency through training and performance feedback.

Personal Shopper at Selfridges (2016-01 – 2019-05)

• Converted high-net-worth relationships into revenue, driving over £2 million in annual sales by delivering personalised service and targeted product recommendations (CRM-driven).
• Improved client retention and satisfaction by cultivating long-term relationships and proactive follow-up, contributing to a 75%+ customer satisfaction rate.
• Expanded high-touch client engagement through bespoke outreach and preference-based merchandising using CRM data, increasing repeat purchases and basket size.
• Partnered with luxury brands to produce exclusive events, boosting high-profile client attendance by 20% and generating a 15% uptick in collection sales through curated merchandising and VIP outreach.

Bachelor of Arts – University of Kent (2009-09 – 2012-05)

Master of Arts – University of Kent at Canterbury (2012 – 2013)