Toby Bonney
CRM Consultant - Specialist in Retention & Loyalty
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About
Content & CRM Specialist with over 11 years of CRM experience and 17+ years in the online iGaming industry. Skilled in CRM systems, promotional strategy, data analysis, and content creation. Known for driving user engagement, increasing retention, and executing effective CRM campaigns.
Wales based, but happy to travel.
Key Skills include
CRM Systems: Salesforce Marketing Cloud, Optimove, Mautic, IBM Watson, etc.
Strategic Planning & Campaign Execution
SQL, PowerBI, and Microsoft Analytics Tools
Content Writing & Editing
CMS Management (WordPress & in-house systems)
Team Leadership & Stakeholder Communication
Experience
11+ years of CRM experience covering multiple brands, primarily but not exclusively within iGaming.
Education
Optimove CRM Platform certified specialist.
