Tom Pleydell

Product Owner with four years cross-functional experience at Dyson, delivering e-commerce products at a global scale. Currently responsible for the product strategy, roadmap and delivery of dyson.com's discovery experience across 18 global markets, influencing millions of customer journeys every month. Experienced in leading the full product lifecycle from discovery and experimentation through to development, delivery and benefits realisation, partnering with engineering, UX, analytics and senior stakeholders to deliver high impact, revenue driving enhancements.

Track record of identifying and delivering more than £15m+ in revenue opportunities through data driven optimisations & customer centric enhancement deliveries. Seeking an opportunity to bring experience in global e-commerce, optimisation and data-driven product development to a new organisation where continuing to deliver commercial impact.

Product Management at Dyson (2024-08 – Present)

Own the Discover value stream at Dyson, with responsibility for the full product lifecycle; discovery, enhancements and delivery, across all pre-PDP pages on dyson.com across 18 markets, plus page structure and templating, across all 42 markets.

• Product Ownership - Define the product strategy & roadmap for all pre-product page experiences (~60% of the customer journey) influencing millions of visitors and purchasing decisions through data-led enhancements & continuous optimisation.
• Development Ownership - Lead a cross-functional development team, working closely with delivery leads, developers, technical architects, business analysts & designers to prioritise, develop and deliver high-impact customer experiences for senior stakeholders
• Cross System Enhancements - Delivered large-scale enhancements across a variety of backend & frontend systems to Dyson global markets. Examples include a new.com gallery rolled out globally, driving 21% CVR & 8% ATC increase.
• Project Delivery - Worked within larger project teams to help deliver strategic product initiatives for key NPD, collaborating with internal & external stakeholders & vendors. Including delivery of a full 'My Account' UI refresh and design/development of new capabilities for upcoming NPDs.
• Continuous Discovery & Experimentation - Own the discovery workstream that generates a consistent pipeline of opportunities, validates solutions via AB testing & feeds into a robust product roadmap for my vertical.
• Analytics & Business Cases - Developed business cases, identified commercial opportunities and measured post launch benefits via Adobe Analytics and behavioural data, ensuring prioritisation was revenue driven & actualised.

Floorcare, Product Ranging at Dyson (2024-03 – 2024-08)

Owned a global product ranging workstream, evaluating, prioritising and securing investment for over £25m+ of new products, presenting to C-suite stakeholders monthly.

• Product Request Workstream - Led monthly 'Product Request' meetings with C-Suite stakeholders, presenting over £25m of global revenue opportunity across our direct/indirect sales channels.
• Global Collaboration - Worked with global teams across the commercial product lifecycle to justify product viability, assess timeline feasibility and develop product requirements to meet wider business goals.
• Financial Modelling - Partnered with finance teams to build accurate financial models for new product & revenue opportunities across global markets.

User Experience - Research & Design at Dyson (2023-09 – 2024-03)

Worked within Dyson's UX team to design, validate and optimise future e-commerce experiences through customer research, wireframing & prototyping.

• Design & Prototyping - Collaborated with senior designers to produce wireframes and interactive prototypes for future e-commerce journeys & experiences.
• UX Research - Owned the end-to-end UX research process for a product/e-commerce transformation project, running in person interviews, surveys, desk/competitor research & analytics to inform large scale change on.com.

E-commerce & Data Analytics at Dyson (2022-09 – 2023-09)

Worked in a fast paced optimisation team, partnering with global markets to deliver high impact data reports and actionable optimisations that informed key business decisions across over 42 markets.

• Deep Analysis Reports - Delivered detailed analytics reports on Dyson's global e-commerce business performance, including a market deep dive on Korea for the VP of Direct & Digital and Korea's leadership team to improve market performance.
• Commercial Scorecard - Took ownership of delivering a quarterly business review for the senior commercial leadership team on the performance across all areas of the commercial business engaging & reviewing with 20+ stakeholders.

Owner at @all.streetwear (Present)

Founded and scaled a fashion social media business to over 250,000 followers organically with zero investment, working with influencers daily and international brands such as LG, MNML.LA and FashionNova on commercial brand partnerships

Bachelor in Fashion Business – Birmingham City University

Independent Final Project in Fashion Business – Birmingham City University

Major Project in Fashion Business – Birmingham City University

A-Levels – Wolverhampton Grammar School