Tom Roche

A driven leader with 20+ years of commercial experience, excelling in corporate and start-up environments. Specializing in digital media and commerce, with additional expertise spanning across the Broadcast, Print and Outdoor industries. Consistently promoted and recognized for delivering results through strategic leadership and innovation. Experienced in founding and managing a consultancy business, demonstrating entrepreneurial agility with an exceptional track record of driving growth.

Global VP, Commercial (W. Europe & N. America) at Euronews (2025-01 – Present)

Promoted as part of an internal re-structure, currently reporting directly to the Chairman.

• Oversee the P&L for all commercial business (ex. distribution / licensing business) across broadcast, events and digital channels (W.EU/N.US)
• Management of 6 regional commercial leads (Director level) and development of 3 x new regions
• Creation and deployment of commercial strategy on track to deliver 107% YOY increase in budget

Global VP, Digital Commercial Strategy at Euronews (2020-02 – 2025-01)

Leading the global commercial digital business, inclusive of advertising (direct and programmatic), digital partnerships and content marketing. Formerly reporting to the deputy CEO & CCO.

• 210% digital revenue growth achieved
• Development of an approved 5-year strategic digital business plan, to roadmap the digital-commercial growth until 2026
• Management of senior stakeholder relationships across Editorial, Marketing, Data, Product and Finance departments
• Management of a growing team of 17, with responsibilities spanning across sales, 3rd party digital partnerships, affiliate marketing, ad tech, 1P data insight and activation, ad operations and pre-sales enablement
• Digital product development and go to market strategy

Founder at Roche Consultancy (2019-07 – Present)

Headhunted by Euronews' appointed agency. Founded the company and developed all business independently, working with multiple clients at C-level.

• Working with a range of established businesses and start up organisations, primarily across the Travel and Technology sectors, to design, or develop, commercial strategy and execution
• Advisory role for businesses seeking objective expertise and consultation

Commercial Director, EMEA at Tink Labs Europe Ltd. (Rebranded to Hi Inc.) (2018-07 – 2019-07)

Promoted to manage the EMEA region. Responsible for the commercial business growth and strategy for all relative EMEA regions across all Hi Inc products / platforms, namely Handy Travel & LUXOS magazine.

• Leader of the commercial team contributing to the business valuation of $1 billion+
• Double / triple digit commercial revenue growth achieved each year
• Management of 9 x market Directors and associated teams, located in different countries
• Progressive annual departmental operating profit for the region, across product portfolio

Commercial Director, UK & Ireland at Tink Labs Europe Ltd. (2016-02 – 2018-07)

Employed to set up a commercial team from scratch, capable of maximising all revenue opportunities across the flagship product: Handy, whilst reporting directly to the Founder / CEO.

• Starting from the ground up and building a successful commercial team, generating $2 million+ revenue in the UK, per annum (from $0 in 2016)
• Involved in the due diligence and analysis, of the acquisition of LUXOS magazine, in November 2016
• Monetisation of Handy and LUXOS products in all forms, inclusive of integrated 360-degree partnerships, custom browser integration, e-Commerce partnerships and advertising monetisation
• Accurately forecasting commercial revenue projections, whilst ensuring a balanced P&L for the department

Group Business Development Manager at Expedia Inc. (2012-06 – 2016-02)

Headhunted by the Global CCO of Tink Labs. Providing business solutions and consultative marketing services to clients, increasing digital revenues by +110% in year 1 / +70% in year 2 & +40% in year 3.

• Direct management of a commercial team, with annual revenues exceeding $4.2 million
• Working with senior decision makers to form partnerships with established brands across the FMCG, Technology, Travel and Finance sectors
• Strategic forecasting and advertising partnership revenue growth across all channels

Senior Digital Trader at News UK (News International) (2008-02 – 2012-05)

Headhunted to join an eCommerce business, with Expedia. Reported directly into the Head of The Times, with a team-mentoring role.

• Successfully commercialised the launch of the Times / Sunday Times subscription-based sites
• Launched the Times / Sunday Times iPad & mobile applications with commercial partners
• Worked with clients direct and agencies increasing YOY client revenue growth each year
• Negotiated and managed the largest digital display campaign during tenure: £230k, receiving a company award in the process

Senior Account Manager at Clear Channel Outdoor (2004-11 – 2008-02)

Headhunted by a recruitment agency to join News UK.

• Developed and managed relationships with key media specialists and agencies, driving new business and retaining existing business
• Fully management of the Posterscope (Dentsu) account: accounted for approximately 60% of Clear Channel's advertising revenues (£115 Million per annum)
• Role included: management of Account Managers and Assistants to help motivate and inspire the team towards set goals and objectives
• Negotiated six / seven figure media campaigns with media specialists whilst increasing competitor share of voice across the market
• Promoted internally on three separate occasions, throughout a four-year period

BA (Hons) in Business Studies – University of the West of England (2000-09 – 2004-07)