Global VP, Commercial (W. Europe & N. America) at Euronews (2025-01 – Present)
Promoted as part of an internal re-structure, currently reporting directly to the Chairman.
- Oversee the P&L for all commercial business (ex. distribution / licensing business) across broadcast, events and digital channels (W.EU/N.US)
- Management of 6 regional commercial leads (Director level) and development of 3 x new regions
- Creation and deployment of commercial strategy on track to deliver 107% YOY increase in budget
Global VP, Digital Commercial Strategy at Euronews (2020-02 – 2025-01)
Leading the global commercial digital business, inclusive of advertising (direct and programmatic), digital partnerships and content marketing. Formerly reporting to the deputy CEO & CCO.
- 210% digital revenue growth achieved
- Development of an approved 5-year strategic digital business plan, to roadmap the digital-commercial growth until 2026
- Management of senior stakeholder relationships across Editorial, Marketing, Data, Product and Finance departments
- Management of a growing team of 17, with responsibilities spanning across sales, 3rd party digital partnerships, affiliate marketing, ad tech, 1P data insight and activation, ad operations and pre-sales enablement
- Digital product development and go to market strategy
Founder at Roche Consultancy (2019-07 – Present)
Headhunted by Euronews' appointed agency. Founded the company and developed all business independently, working with multiple clients at C-level.
- Working with a range of established businesses and start up organisations, primarily across the Travel and Technology sectors, to design, or develop, commercial strategy and execution
- Advisory role for businesses seeking objective expertise and consultation
Commercial Director, EMEA at Tink Labs Europe Ltd. (Rebranded to Hi Inc.) (2018-07 – 2019-07)
Promoted to manage the EMEA region. Responsible for the commercial business growth and strategy for all relative EMEA regions across all Hi Inc products / platforms, namely Handy Travel & LUXOS magazine.
- Leader of the commercial team contributing to the business valuation of $1 billion+
- Double / triple digit commercial revenue growth achieved each year
- Management of 9 x market Directors and associated teams, located in different countries
- Progressive annual departmental operating profit for the region, across product portfolio
Commercial Director, UK & Ireland at Tink Labs Europe Ltd. (2016-02 – 2018-07)
Employed to set up a commercial team from scratch, capable of maximising all revenue opportunities across the flagship product: Handy, whilst reporting directly to the Founder / CEO.
- Starting from the ground up and building a successful commercial team, generating $2 million+ revenue in the UK, per annum (from $0 in 2016)
- Involved in the due diligence and analysis, of the acquisition of LUXOS magazine, in November 2016
- Monetisation of Handy and LUXOS products in all forms, inclusive of integrated 360-degree partnerships, custom browser integration, e-Commerce partnerships and advertising monetisation
- Accurately forecasting commercial revenue projections, whilst ensuring a balanced P&L for the department
Group Business Development Manager at Expedia Inc. (2012-06 – 2016-02)
Headhunted by the Global CCO of Tink Labs. Providing business solutions and consultative marketing services to clients, increasing digital revenues by +110% in year 1 / +70% in year 2 & +40% in year 3.
- Direct management of a commercial team, with annual revenues exceeding $4.2 million
- Working with senior decision makers to form partnerships with established brands across the FMCG, Technology, Travel and Finance sectors
- Strategic forecasting and advertising partnership revenue growth across all channels
Senior Digital Trader at News UK (News International) (2008-02 – 2012-05)
Headhunted to join an eCommerce business, with Expedia. Reported directly into the Head of The Times, with a team-mentoring role.
- Successfully commercialised the launch of the Times / Sunday Times subscription-based sites
- Launched the Times / Sunday Times iPad & mobile applications with commercial partners
- Worked with clients direct and agencies increasing YOY client revenue growth each year
- Negotiated and managed the largest digital display campaign during tenure: £230k, receiving a company award in the process
Senior Account Manager at Clear Channel Outdoor (2004-11 – 2008-02)
Headhunted by a recruitment agency to join News UK.
- Developed and managed relationships with key media specialists and agencies, driving new business and retaining existing business
- Fully management of the Posterscope (Dentsu) account: accounted for approximately 60% of Clear Channel's advertising revenues (£115 Million per annum)
- Role included: management of Account Managers and Assistants to help motivate and inspire the team towards set goals and objectives
- Negotiated six / seven figure media campaigns with media specialists whilst increasing competitor share of voice across the market
- Promoted internally on three separate occasions, throughout a four-year period
