Wasim Al-abedean

First-class Marketing graduate with hands-on experience in digital content creation, freelance marketing, and customer-focused roles across retail and healthcare environments. Proven ability to build and grow a personal brand, deliver engaging content aligned with social media trends, and manage client projects independently. Strong communicator with leadership experience and a commercial mindset, seeking to develop a career in marketing or management.

Management Trainee at Enterprise Mobility (2025-11 – Present)

Management trainee role focused on customer journey management, vehicle operations, and compliance.

• Manage customer journeys end-to-end to ensure high satisfaction
• Conduct vehicle safety checks and ensure operational compliance
• Perform underwriting and security checks balancing risk and service
• Resolve customer issues independently using strong problem-solving skills
• Support branch performance through efficiency and service delivery

Content Creator at Content Creator – wasnowass (Personal Brand) (2024-11 – Present)

Developed and managed a personal brand focused on food and lifestyle content.

• Developed a personal brand focused on food and lifestyle content
• Created content aligned with social media trends and platform algorithms
• Consistently met posting deadlines alongside university commitments
• Analysed content performance to improve engagement and reach
• Built an understanding of audience behaviour and digital growth strategies

Freelance Marketing and Content Creation at Celebrity Barbers (2024-11 – 2024-12)

Independently managed content creation for a major opening event.

• Independently managed content creation for a major opening event
• Secured the client through direct outreach and pitching to the business
• Leveraged local networks to coordinate filming and maximise exposure
• Organised and outsourced support to ensure smooth delivery
• Produced engaging content to drive footfall and brand awareness

Freelance Marketing and Content Creation at Kansas Chicken & Pizza / Chicos (2024-11 – 2024-12)

Collaborated with a freelance marketer in a small agency-style environment.

• Collaborated with a freelance marketer in a small agency-style environment
• Featured in on-camera content to promote products and increase sales
• Created engaging promotional content tailored for social media platforms
• Contributed to campaigns focused on customer engagement and conversions

Optical Assistant / Senior Support at VisionWise Opticians (2023-01 – 2025-11)

Supported operations across two branches ensuring smooth workflow.

• Supported operations across two branches ensuring smooth workflow
• Assisted in training and onboarding staff
• Conducted pre-screening tests and liaised with optometrists
• Delivered personalised frame styling and product recommendations
• Built strong customer relationships leading to repeat business

B2B Sales Representative (Freelance, Zero-Hours) at Sightique (2024-06 – 2025-10)

Conducted cold calling and in-person sales visits to identify and engage B2B clients.

• Conducted cold calling to identify and engage potential B2B clients within the optical sector
• Visited independent opticians in person to introduce products and build relationships
• Presented frame collections using physical samples to support sales discussions
• Negotiated and secured bulk purchase orders with business owners
• Managed the sales process from initial contact through to closing
• Built rapport with clients to encourage repeat business and long-term relationships

Optical Assistant (Part-Time) at Specsavers (2023-03 – 2025-11)

Conducted pre-screening tests and managed clinic flow in a fast-paced environment.

• Conducted pre-screening tests in a fast-paced environment
• Managed clinic flow and supported daily operations
• Advised customers on frames and lens options
• Worked collaboratively within a professional team
• Maintained high service standards under pressure

Retail Assistant at Primark (2022-07 – 2023-01)

Delivered customer service during high-volume trading periods.

• Delivered customer service during high-volume trading periods
• Operated tills efficiently and accurately
• Maintained store presentation and organisation
• Supported team operations during peak seasons

Medical Receptionist at Albion Health Centre (NHS) (2021-06 – 2022-08)

Managed patient interactions in a high-pressure healthcare environment.

• Managed patient interactions in a high-pressure environment
• Coordinated with doctors, pharmacies, and hospitals
• Adapted to changing processes post-lockdown
• Handled sensitive situations with professionalism and empathy
• Maintained accurate administrative records

Online Shopper (Key Worker) at Iceland (2020-03 – 2021-01)

Prepared and fulfilled online orders during COVID-19 pandemic.

• Prepared and fulfilled online orders under time constraints
• Maintained accuracy and attention to detail
• Worked independently during night shifts
• Supported essential retail operations during COVID-19

Team Member at Moo Burgers (2019-06 – 2019-06)

Assisted with food preparation and operations in a start-up environment.

• Assisted with food preparation and grill operations
• Took and managed customer order
• Supported day-to-day operations in a start-up environment

BSc (Hons) in Marketing and Human Resource Management – The University of East London (2022 – 2025)

LLB Honours Law with foundation in Law – University of Westminster (2019 – 2020)

A Level in Sociology, Criminology, Religious Studies – Newham Sixth Form College (2018 – 2020)

GCSE in 9 GCSEs including English, Maths and Science – Little Ilford High School (2013 – 2018)