Yen Wen Cheng

Results-driven professional with a proven track record in sales planning, cross-functional collaboration, and innovation. Experienced in driving operational efficiency and delivering strategic projects within the fintech, aviation, and healthcare sectors.

WORK EXPERIENCES

Feb 2022 – Apr 2024 | Creditas (Brazil-based unicorn fintech)

• May 2022 – Apr 2024 | Sales Planning & Performance Senior Analyst)
• Led inbound and outbound cross-sell initiatives between the Insurance Business Unit and other BUs.
• Analyzed sales performance indicators and proposed action plans and improvements, bridged communication between sales teams and other departments like marketing, product, and technology, engaging with various stakeholders.
• Monitored the entire Insurance sales funnel, from lead generation to final sale, primarily focusing on conversion rate.
• Feb 2022 – May 2022| Business Development Senior Analyst
• Engaged in cross-selling initiatives between the company's business units, with a focus on selling credit to Insurance clients.

• Feb 2020 - Jan 2022 | Innovation and Projects Senior Analyst
• Worked within the Airport Operations team, engaging in innovation projects across various company departments.
• Supported and facilitated Big 3 consulting firm in structuring and building strategic projects.
• Led a strategic project incorporating Industry 4.0 concepts, contributing to planning and implementation across the company's key hubs, focusing on operational efficiency enhancement.
• Led the implementation of continuous improvement routines at the company's major hubs.
• Monitored operational performance indicators (On Time Performance, delays, turnaround), identified improvement areas, and proposed solutions.
• Constructed and presented reports for senior leadership and the board.
• Oct 2018 - Jan 2020 | Trainee
• Contributed to three strategic projects:
• 3rd Project: Collaborated with the airline's logistics team (GOLLOG). Conducted market research, mapped customer profiles and journeys in the Cargo department, and developed an MVP for an automated, personalized messaging app tool.
• 2nd Project: Engaged with the Operational Control Center team. Immersed in flight operations control, developed indicators for the airline network's lifecycle, from planning to operation, and identified opportunities for operational efficiency and productivity gains.
• 1st Project: Collaborated with the Marketing & Digital Channels team. Identified opportunities to enhance retention in the digital channels' purchase funnel, resulting in persona development and the MVP for an automated, personalized notification tool.

• New Business Junior Analyst: Worked within the New Business team. Focused on innovative and pioneering business models in the healthcare market, reducing waste in the system, and adding value to both the chain and the patient.

Bachelor of Science in Industrial Engineering, University of São Paulo (USP), Brazil's Top University