Aliena Owusu

Detail-oriented Digital Marketing Professional with practical, hands-on experience in content creation, storytelling, and strategic communication. Demonstrated ability to support audience-focused campaigns, contribute to clear marketing objectives, and apply data insights to measure and optimize performance. Passionate about emerging digital marketing tools and trends, with a strong drive to grow brand visibility, boost audience engagement, and deliver sustainable results.

Digital Marketing Trainee (Remote) at Generation Ghana (2026-01 – Present)

• Apply digital marketing knowledge gained through training and research to support campaign planning and audience targeting.
• Create and experiment with social media content, using digital storytelling techniques to improve brand visibility and engagement.
• Conduct market and competitor research to understand industry trends and customer needs.
• Develop SMART marketing goals and practice monitoring performance using KPIs, such as reach, engagement, and impressions.
• Assist in planning campaign concepts and content calendars aligned with brand objectives.
• Analyse campaign examples and marketing data to generate insights and recommend improvements for better results.

Administrative Assistant at Action Chapel International (2024-01 – Present)

• Optimized church operations by managing complex calendars, coordinating high-attendance events, maintaining accurate records, and proactively overseeing office supplies to ensure consistent resource availability.
• Strengthened leadership effectiveness by facilitating seamless communication and coordination between senior leaders, enabling faster and more informed decision-making.

National Service Personnel at Achimota Hospital (Mental Health Department) (2024-10 – 2025-09)

• Assisted in mental health education, counselling, and therapy sessions for clients.
• Participated in outreach programs and home visits, supporting patient follow-up and community awareness.

Internship at SIC Insurance PLC (2023-08 – 2023-11)

• Improved claims accuracy and fairness by conducting thorough psychological assessments for insurance claimants, directly informing sound business decisions.
• Contributed to a healthier workplace culture by supporting customer service and HR wellbeing initiatives that positively impacted employee satisfaction.
• Enabled data-driven decision-making by designing clear, professional reports and presentations using Microsoft Excel and PowerPoint.

Communication Team Volunteer at Digital and Sustainability Experience (2024-08 – 2024-11)

• Amplified project impact by producing compelling communication materials including reports, updates, and briefing documents that clearly demonstrated measurable progress and outcomes.
• Built stronger stakeholder relationships by crafting accurate, inclusive, and accessible messaging that resonated with diverse audiences across multiple platforms.

BSc in Psychology – University of Cape Coast (2021 – 2024)