Pernell Multimedia

Dedicated and goal-oriented marketing professional with experience driving content and campaigns across Ghana and beyond, with deep knowledge of understanding customer behaviour, needs, promotional activities and market trends to create positive business results. Sharp eye for design, creating content that resonates and yields good results. From managing multi-platform strategies to turning raw ideas into engaging digital visuals, bringing creativity, precision, and adaptability to every project.

Marketing Manager - Mikaf Television-Ghana - Ghana

(2024-08 - 2026-03)

Cinematographer, Social Media Handler, Marketing

• Oversaw and managed the company social media platforms, ensuring regular updates, and accurate information.
• Created visually appealing flyers and posters using design tools to enhance promotional materials.
• Managed the TikTok page, creating and editing videos with CapCut, Adobe Premiere Pro and Canva to boost brand presence and audience engagement.
• Developed creative and compelling multimedia content, aligning with Purple Leaf Organics brand identity and marketing objectives.
• Increased engagement and customer satisfaction through prompt and effective responses on social media platforms.
• Planned, scheduled, and published weekly content to maintain a strong online presence.

Manager - Royal Television Ghana - Ghana

(2023-09 - 2024-04)

Marketing Associate, Cinematographer, Social Media Handler, Video Editor, Content Creation

• Developed and executed social media strategies, oversaw content creation, managed audience interactions, and analyzed performance metrics to drive engagement and growth.
• Managed external relationships with speakers, cohorts, and creatives to deliver high-quality branded events.
• Coordinated end-to-end project timelines for events, digital campaigns, and community outreach initiatives.
• Monitored and analyzed social media performance across platforms, using insights to guide content improvements and support campaign optimization.
• Edited short-form video content using Cap Cut to create engaging, on-brand clips.
• Contributed to building stronger customer relationships by delivering user-centric support and solutions.
• Designed, developed, and executed targeted email campaigns with ensuring compelling content, audience segmentation, and strategic alignment with marketing objectives.
• Oversaw internal team collaboration, assigning tasks, setting deadlines, and ensuring smooth delivery across brand activities.
• Led digital outreach efforts, oversaw community interactions, and collaborate with internal teams and stakeholders to drive engagement and brand loyalty.
• Assisted in planning and executing marketing campaigns by coordinating deliverables, tracking progress, and ensuring alignment with strategic goals.
• Cultivating and maintaining strong relationships with clients, providing personalized life insurance solutions tailored to their needs.
• Conducting thorough needs assessments to identify opportunities for upselling and cross-selling insurance products.
• Collaborating with the underwriting team to ensure efficient processing of applications and timely policy issuance.
• Successfully achieving and exceeding sales targets consistently, contributing to an increase in revenue.
• Staying updated on industry trends and product knowledge to effectively communicate features and benefits to clients.

Production Manager - Magvlyn Industry Limited - Mobile Water Ghana - Ghana

(2022-01 - 2023-08)

HND - Graphic Designing / Communication Design - TAKORADI TECHNICAL UNIVERSITY

West African Senior Secondary Certificate - Adventist High School