Marketing Manager - Mikaf Television-Ghana - Ghana
(2024-08 - 2026-03)
Cinematographer, Social Media Handler, Marketing
- Oversaw and managed the company social media platforms, ensuring regular updates, and accurate information.
- Created visually appealing flyers and posters using design tools to enhance promotional materials.
- Managed the TikTok page, creating and editing videos with CapCut, Adobe Premiere Pro and Canva to boost brand presence and audience engagement.
- Developed creative and compelling multimedia content, aligning with Purple Leaf Organics brand identity and marketing objectives.
- Increased engagement and customer satisfaction through prompt and effective responses on social media platforms.
- Planned, scheduled, and published weekly content to maintain a strong online presence.
Manager - Royal Television Ghana - Ghana
(2023-09 - 2024-04)
Marketing Associate, Cinematographer, Social Media Handler, Video Editor, Content Creation
- Developed and executed social media strategies, oversaw content creation, managed audience interactions, and analyzed performance metrics to drive engagement and growth.
- Managed external relationships with speakers, cohorts, and creatives to deliver high-quality branded events.
- Coordinated end-to-end project timelines for events, digital campaigns, and community outreach initiatives.
- Monitored and analyzed social media performance across platforms, using insights to guide content improvements and support campaign optimization.
- Edited short-form video content using Cap Cut to create engaging, on-brand clips.
- Contributed to building stronger customer relationships by delivering user-centric support and solutions.
- Designed, developed, and executed targeted email campaigns with ensuring compelling content, audience segmentation, and strategic alignment with marketing objectives.
- Oversaw internal team collaboration, assigning tasks, setting deadlines, and ensuring smooth delivery across brand activities.
- Led digital outreach efforts, oversaw community interactions, and collaborate with internal teams and stakeholders to drive engagement and brand loyalty.
- Assisted in planning and executing marketing campaigns by coordinating deliverables, tracking progress, and ensuring alignment with strategic goals.
- Cultivating and maintaining strong relationships with clients, providing personalized life insurance solutions tailored to their needs.
- Conducting thorough needs assessments to identify opportunities for upselling and cross-selling insurance products.
- Collaborating with the underwriting team to ensure efficient processing of applications and timely policy issuance.
- Successfully achieving and exceeding sales targets consistently, contributing to an increase in revenue.
- Staying updated on industry trends and product knowledge to effectively communicate features and benefits to clients.
Production Manager - Magvlyn Industry Limited - Mobile Water Ghana - Ghana
(2022-01 - 2023-08)
