Field Sales Manager - Fildisis Bros Co. - Southern Greece
(2023-01 - 2025-08)
Heading the non-organized trade & Small Buy Groups market, field sales, leading a team of 6 across southern Greece, reporting to the Sales director. Managing the distribution of >2.500 product codes, from 40 clients (manufacturers inc. FREUDENBERG, ELGEKA, IBS, ΠΑΠΑΕΛΛΗΝΑΣ, ΕΥΡΗΚΑ, SEPTONA) across Attika, Crete, Peloponnese, Ionian Islands, Dodecanese and Cyclades.
- Brand portfolio, inc. Agrino, Septona, Lucozade, Vileda, Εύρηκα, Βιολάντα
- Working with retailers, 1.600 pos network and 60 wholesalers to demonstrate product value, aiming to increase the distribution network/manufacturer
- Increasing the number of products placed at each point – of – sale
- Developing and running a strategic sales plan/client (manufacturer) to reach client's sales targets and objectives
- Regularly analysing market trends and competition to identify opportunity
Business Development Project Manager - Sales Project Management
(2019-10 - 2022-12)
Retail & Real Estate sector
- Business development and strategy planning
- Conducting needs & customer analysis
- Consulting on agreements & contracts' negotiation
- Advisor to property owners for the promotion of their properties for Management / Sale / Lease purposes
Sales Account Manager - DS Smith
(2019-06 - 2019-09)
Sales Account Manager - Cartontec
(2018-07 - 2018-11)
Packaging Industry
- Mapped out the needs for the Greek market identifying niches to be developed
- Devised business plans for assigned accounts (e.g. 'Greek Champions' cluster), set out and agreed specific sales targets to be reviewed weekly and/or monthly
- Prepared client quotations for products with varying specifications (net of paper)
- Prepared an e-tender to partake in the spec for a large account using an online tool
- Monitored compliance of products to be delivered against set client standards
Area Sales Supervisor Ex Van Small Market - ELBISCO AEBE - Attika
(2016-06 - 2018-02)
Brand Portfolio: Κρις Κρις, Elite, Allatini
- Worked with a team of 11 achieving a 31% increase in gross sales
- Trained, coached and supervised 11 Ex Van Market sales representatives achieving a 40% increase in POS (Tobacco, Convenience Stores and Kiosks) verified by Nielsen
- In charge of applying trade policy, sales strategy and planning
- Key account management for Small Buy Groups & special channel clients
- Returns, Discount and Profitability management achieved all set targets
- Carried out credit control process in order to flag up any issues with them
- Achievement on team level of all Distribution targets
- Design of new promotional activities at aimed at clients
- Worked alongside with Trade, Logistics and Marketing departments
- Constant research of market and competition
- Monthly reporting and presenting to management team
Area Sales Manager - GlaxoSmithKline
(2008-09 - 2014-12)
Management Portfolio: 1. Key Accounts 2. Field Sales. Brands' Portfolio: Lucozade, Ribena. Reporting to Sales Director
- Sales strategy enabling market share increase, confirmed by Nielsen Research
- Negotiated deals and secured new business leading to gross sales revenue of €3,1mil/annum
- Averaging 95% on team targets, achieving highest gross sales figure from 2010-2012
- Direct sales and management of 9.500 strong POS network and 500 wholesalers heading a sales team of (2) sales people in Attika, (4) merchandisers and coordinating a team of (6) seasonal merchandisers
- Revamp of commercial strategy for N-S Greece distributors and wholesalers' groups aligned with clients' needs increasing loyalty and commitment
- Key account management, implementing and monitoring national and key accounts
- Designed specific promotional activities and projects (promo plan, action summer plan)
- Reporting on revenue per account and team performance
- Transition management from collaboration with exclusive distributor to direct selling of brands Lucozade & Ribena: analysis and assessment of existing SLAs, 9.500 points of sale and 500 wholesalers
- Creation of new distribution channels at University, school, hospital and airport kiosks and installing automatic vendors at strategically selected access points
Area Sales Manager - PerfettiVanMelle - Attika, Samos, Evia
(2006-07 - 2008-08)
Key Accounts & Field Sales. Brand Portfolio: Big Babol, Mentos, Vivident, Alpenliebe, Chupa Chups
- Sales management and negotiation of new retail, wholesale agreements for portfolio of 5 brands, securing 10% gross sales increase reaching €5 mil/annum
- Design and implementation of commercial policy; large accounts and wholesalers sales strategy (Mega, Delta, Ekkentro, 9 plus, Alpha Distribution) – totaling 4.000 points sales
- Sales team of (2) sales people in Attika, (6) merchandisers coordination and training
- Budgeting, developing annual promo plans for each brand
- Overseeing DSO and profitability/client and per area
- Updating ex van policy to improve the distribution network
- Designing and implementing effective RTM in Attika
Key Account Manager - Cardico - Konstantinos Kardasilaris & Sons
(2004-03 - 2006-06)
Brand Portfolio: Dried nuts
- Account management for large clients resulting in achieving €10mil. gross sales
- Negotiating and agreeing high worth deals with the largest supermarkets chains (ΑΒ Vasilopoulos, Carrefour, Veropoulos, Metro)
- New product development (Private Label) in cooperation with Marketing & Production to meet specific clients needs
- Overseeing supply chain to ensure efficient distribution and high quality client service
- Team management, coordination and reporting on targets for a team of 4 sales rep
- Budgeting, highly technical private label issues (packaging, costing, competition)
- Market share analysis in order to identify opportunities & threats
- Project leader of functional team for improving efficiency through logistics projects as forecasting, planning & replenishment of "AB Vasilopoulos" warehouses
Area Sales Manager, Southern Greece - NIREUS S.A. - Southern Greece / Western Greece
(1998-09 - 2004-02)
Aquaculture. Management Portfolio: 1. Field Sales 2. Key Accounts 3. HORECA. Also held positions: Area Sales Supervisor Western Greece (1 year), Junior Key Account Manager (1 year), Sales Representative (1 year), Merchandiser (1 year)
- Design and implementation of new sales strategy to incorporate multiple distribution channels: National and local S/M chains, HORECA, field management securing increased budget from €4.1mil to € 5.2mil
