Γιαννης Νεαμονιτακης

A career rich in industry specific sales (FMCG, Food & Beverage) in multinational and large Greek enterprises, developing core expertise in: B2C & B2B channel creation, Sales team management, Distributors' management, Business development, Merchandising, HORECA client management, Experienced sales negotiator, Key account & field management, Area & client profitability, Sales reporting and monitoring, Ex Van retail market, Credit control & DSO and PNL, Target tracking and management, Private label products, Excel Reporting

Field Sales Manager - Fildisis Bros Co. - Southern Greece

(2023-01 - 2025-08)

Heading the non-organized trade & Small Buy Groups market, field sales, leading a team of 6 across southern Greece, reporting to the Sales director. Managing the distribution of >2.500 product codes, from 40 clients (manufacturers inc. FREUDENBERG, ELGEKA, IBS, ΠΑΠΑΕΛΛΗΝΑΣ, ΕΥΡΗΚΑ, SEPTONA) across Attika, Crete, Peloponnese, Ionian Islands, Dodecanese and Cyclades.

• Brand portfolio, inc. Agrino, Septona, Lucozade, Vileda, Εύρηκα, Βιολάντα
• Working with retailers, 1.600 pos network and 60 wholesalers to demonstrate product value, aiming to increase the distribution network/manufacturer
• Increasing the number of products placed at each point – of – sale
• Developing and running a strategic sales plan/client (manufacturer) to reach client's sales targets and objectives
• Regularly analysing market trends and competition to identify opportunity

Business Development Project Manager - Sales Project Management

(2019-10 - 2022-12)

Retail & Real Estate sector

• Business development and strategy planning
• Conducting needs & customer analysis
• Consulting on agreements & contracts' negotiation
• Advisor to property owners for the promotion of their properties for Management / Sale / Lease purposes

Sales Account Manager - DS Smith

(2019-06 - 2019-09)

Sales Account Manager - Cartontec

(2018-07 - 2018-11)

Packaging Industry

• Mapped out the needs for the Greek market identifying niches to be developed
• Devised business plans for assigned accounts (e.g. 'Greek Champions' cluster), set out and agreed specific sales targets to be reviewed weekly and/or monthly
• Prepared client quotations for products with varying specifications (net of paper)
• Prepared an e-tender to partake in the spec for a large account using an online tool
• Monitored compliance of products to be delivered against set client standards

Area Sales Supervisor Ex Van Small Market - ELBISCO AEBE - Attika

(2016-06 - 2018-02)

Brand Portfolio: Κρις Κρις, Elite, Allatini

• Worked with a team of 11 achieving a 31% increase in gross sales
• Trained, coached and supervised 11 Ex Van Market sales representatives achieving a 40% increase in POS (Tobacco, Convenience Stores and Kiosks) verified by Nielsen
• In charge of applying trade policy, sales strategy and planning
• Key account management for Small Buy Groups & special channel clients
• Returns, Discount and Profitability management achieved all set targets
• Carried out credit control process in order to flag up any issues with them
• Achievement on team level of all Distribution targets
• Design of new promotional activities at aimed at clients
• Worked alongside with Trade, Logistics and Marketing departments
• Constant research of market and competition
• Monthly reporting and presenting to management team

Area Sales Manager - GlaxoSmithKline

(2008-09 - 2014-12)

Management Portfolio: 1. Key Accounts 2. Field Sales. Brands' Portfolio: Lucozade, Ribena. Reporting to Sales Director

• Sales strategy enabling market share increase, confirmed by Nielsen Research
• Negotiated deals and secured new business leading to gross sales revenue of €3,1mil/annum
• Averaging 95% on team targets, achieving highest gross sales figure from 2010-2012
• Direct sales and management of 9.500 strong POS network and 500 wholesalers heading a sales team of (2) sales people in Attika, (4) merchandisers and coordinating a team of (6) seasonal merchandisers
• Revamp of commercial strategy for N-S Greece distributors and wholesalers' groups aligned with clients' needs increasing loyalty and commitment
• Key account management, implementing and monitoring national and key accounts
• Designed specific promotional activities and projects (promo plan, action summer plan)
• Reporting on revenue per account and team performance
• Transition management from collaboration with exclusive distributor to direct selling of brands Lucozade & Ribena: analysis and assessment of existing SLAs, 9.500 points of sale and 500 wholesalers
• Creation of new distribution channels at University, school, hospital and airport kiosks and installing automatic vendors at strategically selected access points

Area Sales Manager - PerfettiVanMelle - Attika, Samos, Evia

(2006-07 - 2008-08)

Key Accounts & Field Sales. Brand Portfolio: Big Babol, Mentos, Vivident, Alpenliebe, Chupa Chups

• Sales management and negotiation of new retail, wholesale agreements for portfolio of 5 brands, securing 10% gross sales increase reaching €5 mil/annum
• Design and implementation of commercial policy; large accounts and wholesalers sales strategy (Mega, Delta, Ekkentro, 9 plus, Alpha Distribution) – totaling 4.000 points sales
• Sales team of (2) sales people in Attika, (6) merchandisers coordination and training
• Budgeting, developing annual promo plans for each brand
• Overseeing DSO and profitability/client and per area
• Updating ex van policy to improve the distribution network
• Designing and implementing effective RTM in Attika

Key Account Manager - Cardico - Konstantinos Kardasilaris & Sons

(2004-03 - 2006-06)

Brand Portfolio: Dried nuts

• Account management for large clients resulting in achieving €10mil. gross sales
• Negotiating and agreeing high worth deals with the largest supermarkets chains (ΑΒ Vasilopoulos, Carrefour, Veropoulos, Metro)
• New product development (Private Label) in cooperation with Marketing & Production to meet specific clients needs
• Overseeing supply chain to ensure efficient distribution and high quality client service
• Team management, coordination and reporting on targets for a team of 4 sales rep
• Budgeting, highly technical private label issues (packaging, costing, competition)
• Market share analysis in order to identify opportunities & threats
• Project leader of functional team for improving efficiency through logistics projects as forecasting, planning & replenishment of "AB Vasilopoulos" warehouses

Area Sales Manager, Southern Greece - NIREUS S.A. - Southern Greece / Western Greece

(1998-09 - 2004-02)

Aquaculture. Management Portfolio: 1. Field Sales 2. Key Accounts 3. HORECA. Also held positions: Area Sales Supervisor Western Greece (1 year), Junior Key Account Manager (1 year), Sales Representative (1 year), Merchandiser (1 year)

• Design and implementation of new sales strategy to incorporate multiple distribution channels: National and local S/M chains, HORECA, field management securing increased budget from €4.1mil to € 5.2mil

MBA - Business Management - E.E.D.E. (2013 - 2015)

Technologist - Chemical Laboratories - IEK (1992 - 1996)