Chris Mak

Award-winning Senior Marketing Manager with 8+ years driving measurable audience and commercial growth via data and insights led CRM campaigns and GTM strategies across premium sports, travel and lifestyle brands globally. Proven track record collaborating with cross functional teams and agencies to scale engagement, retention and conversion across B2B and B2C audiences. Experienced in targeted lifecycle marketing, global regionalisation, brand partnerships, digital acquisition, event production, activations and budget management.

Early career grounding in finance, HK based and immediately available.

Freelance Marketing Lead / Consultant (Nov 24 – Present)

• Delivering paid industry insights, strategic analysis and recommendations for McKinsey, Bain and Deloitte projects across loyalty, travel rewards, sports broadcasting and consumer marketing sectors (8+ engagements). Includes working with Orion International to connect influencer and design partners for APAC campaign executions

Marketing Lead at Bella Lightly Sparkling (Oct 24 – Dec 25 FTC)

• Built premium HK wine brand's CRM, brand and digital engagement function. Established brand TOV, value messaging, SEO optimisation, KOL partnerships, omnichannel content launch, growth strategy event planning and activations (HK Wine & Dine Festival, West K Cabaret Nights, Tipsy Beats Popcorn TKO and TOVA events)
• Developed CRM and customer engagement strategy growing social following 700+ and delivering lifecycle conversion campaigns

B2B Global Product Marketing Manager at Priority Pass, Collinson Group (May 22 – Oct 24)

• Operated cross functionally including product, commercial, legal and compliance to manage and deliver regulated partner GTM campaigns for Amex, Visa and Mastercard across APAC, EMEA and Americas
• Developed partner toolkits, client comms, campaign assets and thought leadership content whilst ensuring brand governance
• Drove +15% sales enablement and +20% product adoption across Priority Pass 25M+ member platform
• Built Tableau dashboards to track performance and managed master asset suite (credentials decks, stats & creative asset library, customer journey frameworks) used by 1,800+ employees as single source of truth
• Led annual CSAT Programme: Raised client satisfaction 69% to 80%, engagement rate +45%, and NPS by +17 points YoY
• Managed and mentored direct report, supporting their development and promotion to Senior Marketing Executive

Senior Marketing Executive at Formula 1 (Jun 19 – Sep 21)

• Owned customer marketing strategy and calendar to drive data led engagement, base growth, retention and commercial value by collaborating with F1 teams, agencies, commercial and licensees across F1 ecosystem
• F1 Fantasy: Designed and executed acquisition and lifecycle engagement programmes – grew player base 235k to 1M+ (+400%), drove 465k opt-ins and 46% retention via DMA Award-winning personalised email series (adopted by Fantasy Premier League)
• F1 Store: Averaged £40k per campaign and broke all time e-commerce sales record – £900k Black Friday 2020
• F1 Esports: Game Sales +102%, Event Participation +108% (494k), Event Viewership +103% (23M)
• Netflix Drive to Survive: S2 premiere launch competition – 200k competition entries highest in F1 history (+22%)
• Fan Meet Driver Virtual Autograph Sessions: Created and delivered end to end, season long engagement programme – 85 sessions, 17 races, 430k opt-ins with full participation from all F1 Teams (concept replicated by NBA and Premier League)
• F1 x 88rising and NBA partnerships: Initiated both partnerships, leading to playlist takeover, Singapore GP artist stage takeover; and NBA Canada for signed jersey competition leading to F1 x NBA sports partnership

Marketing Manager – TV & Sport at BT Group (Sep 17 – Jun 19)

• Owned full end to end targeted customer marketing campaigns across BT TV & Sport (9M base) sourcing and partnering with agencies, data, legal and licensees for brand and asset approvals including: Wunderman, AMV BBDO, Analog Folk, Essence
• BT Price Change 360 campaign: 64% recontracts, 1.2M upgrades – BT Marketing Excellence nomination • BT Sport App Enhanced Player email campaign series: Drove 136k app downloads and increased app usage 36%
• Pioneered value activation strategy managing partnerships, brand governance and on-site client event & hospitality execution for international events i.e NBA London Games 2018, UEFA Ultimate Finals, MTV EMA Bilbao and FLACK premiere at BT Tower Founder, Producer, Events & Partnerships at Crazy Brit Asian (Sep 20 – Feb 25)
• Founded independent Asian culture platform – managed social media, content creation, brand, influencer & artist partnerships and live event production. Produced 30 episodes, (40k+ listens across 24 countries) and 4 sold-out concerts. Artists have performed at Glastonbury, BBC 1Xtra and Douyin Festival

Freelance Editor, PR & Partnerships at Verge Magazine (Jan 22 – Jul 22)

• Sports and lifestyle editorial, PR coordination and media partnerships. Pundit, content and press coverage across activations for Sky Sports, Formula E and NOW TV

Portfolio Compliance Analyst at BlackRock (Apr 16 – Aug 16 FTC)

• Reported on regulatory threshold share price movement

Global Cash Equities Client Support at UBS AG (Aug 14 – Jan 16)

• Supported front desk and client trade executions

PGC in International Business Practice – Mountbatten Institute, New York (Aug 14 – Aug 15)

BSc (Hons) in Business & Management – Aston University, Birmingham (Sep 09 – May 13)