Area Manager at Vitel International Hong Kong Limited (2022-07-11 – Present)
10/10 HOPE is not only a multi-brand store, we are also a brand that embodies healthy, organic, positive and eco-friendly beauty. Committed to collecting niche and unique brands from all over the world, and bringing the concept and brand of natural health to the greater China region. No. of shops: 10 and leads a team around 25-30.
- Lead and drive a team of beauty consultant to achieve sales & KPI target and provide excellent service
- Maintain the highest standard of shop environment and customer service
- Drive the quality of the store customer experience and build up the relationship by communicating and training team on 1010 hope approach to hosting, customer service and consultations
- Gather insights from customers, communicating them to Head Office
- Identify opportunities to build and maintain relationships within local communities to drive brand awareness and sales
- Communicate closely with brand owners to provide effective promotion and enhance brand awareness
- Drive and review sales performance
- Participate in or submit workshop content
- Create rosters, maximizing productivity of teammates and submit on time for review and approval
- Support the frontline recruitment
- Store workshop arrangement
Brand Trainer at Yuan HK Company Limited (2021-05-05 – 2022-06-15)
肥皂草創於2005 年，以台灣青草藥手作皂為起點，選用台灣青草植物為主題，融合東方養生思維、愛惜人身將心比心與善待土地的品牌理念。No. of shops: 5 and leads a team around 11.
- Monitor front line interactions with customer and recommend areas for improvement. Initiate further coaching, training classes, review of training materials.
- Partner with sales manager to monitor and coach the sales force on their individual targets. In particular productivity (conversion, up selling and link selling) and sharing of sales results and KPIs.
- Identify the strength, weakness and training needs of each staff
- Spend most of the time on the floor and act as a role model on the selling and other service techniques
- Product training & new staff training
- Support marketing to promote company brands and products when necessary (facebook, IG, store VM etc)
- Support company events and staff communications activities when necessary
Area Manager at Acca Kappa / Leonor Greyl (2019-07-12 – 2021-05-03)
A historic brand of excellence in creating fragrances, professional brushes and body care and wellness products. No. of shops: 10 and leads a team around 25.
- Lead colleagues to promote the company's brand concept and products, maintain the image of the colleagues and sales service level, store colleagues deployment and inventory
- Pay attention to the patterns and opinions of customers in different stores, which can be reflected to the relevant departments
- Act as a bridge between office buildings and shops, conveying messages to ensure that both are received accurately
- Maintain daily operations of counters, product sales, counter management
- Front-line coaching & education
- Motivate teammates to achieve sales targets, operational efficiency, customer excellence
- Plan and implement sales strategies to drive sales and achieve KPIs & CRM goals
Sales and Operation Manager at me Me & ME (2017-07 – 2019-03)
me Me & ME is a lingerie brand based in Hong Kong with skin care, make up and fragrances online shop. Manage one shop and leads a team of 3.
- Work closely with marketing and sales operation team on all promotional activities
- Manage shop daily operation (including online orders)
- Excellent in interpersonal and customer service skills with pleasant and outgoing personality
- Motivate staff to boost sales and achieve sales target
- Stock ordering inventory control and stock taking
- Prepare regular reports
Area Manager at Diptyque (2015-01 – 2017-08)
The diptyque store began in Paris, at 34 boulevard Saint-Germain, with three friends driven by the same creative passion. Other than fragrances, they have face and body care products. Manage four shops - Location IFC, Timesquare LC, Admiralty Harvey Nichols and Support Harbour City Shop, leads a team of 19.
- Assist in strategic planning on sales and promotion
- Responsible for frontline recruitment & manpower arrangement, and work with training team on strategic development plans for frontline
- Provide coaching and training to shops sales
- Follow up action plans related to mystery shopping initiatives
- Work closely with store operations team to enhance product availability
- Decide the games for staff to achieve the monthly target
- Manage store in charges including motivation, development, direction and performance
Shop Manager (IFC) at Diptyque (2011-11 – 2015-01)
The diptyque store began in Paris, at 34 boulevard Saint-Germain, with three friends driven by the same creative passion. Other than fragrances, they have face and body care products.
- Provide feedback / suggestions to marketing team
- Motivate staff to boost sales and achieve sales target
- Monthly roster prepare
- Provide products knowledge to the staff
- Handle customer suggestions and complains
- Ensure smooth store daily operations and maintain positive brand image
- Prepare regular reports
- Stock ordering, inventory control and stock taking management
Make Up Artist at Nars (2011-02 – 2011-10)
- Provide make up / skin care consultation and recommend ideal products
- Deliver professional customer service and assist in product enquires
- Build and maintain good relationship with customers and partners
Senior Beauty Consultant at Aesop (2007 – 2011)
- Promote various range of skin care products to achieve the needs of customers
- Be motivated and using initiative to achieve set sales target
- Provides the professional customer service to guests
