Awfanalfa

Visual and UI/UX Designer with a Computer Science foundation, blending user-centered design with brand and marketing execution. Experience spans app interfaces to large-scale campaign production (60,000+ units), turning business goals into clear, engaging visuals.

UI/UX Visual Designer Associate at Labelbox Packaging Indonesia (2025-11 – Present)

• Designed key UI flows for the Wilopo Cargo App in collaboration with Product and IT teams, improving tracking clarity for logistics customers.
• Served as a cross-functional design resource across UI/UX, content, and campaign work, supporting both product and marketing initiatives within a fast-moving startup environment.
• Led visual content production for internal and external communications including brand campaigns, product launches and investor or team updates spanning static graphics to short-form motion content.

Lead Creative Designer at Optimal.Project (2021-10 – Present)

• Produced 30+ digital mockups annually for product preproduction, directly supporting the manufacturing of 60,000+ physical units aligned with client specifications.
• Grew and managed @optimal.project's social media presence, producing static and motion content that expanded reach to national and international audiences
• Owned end-to-end creative output from concept to campaign across social media, packaging design, and client-facing marketing materials.

Marketing & Branding Creative Designer at WORQ Coworking Space (2025-03 – 2025-05)

• Produced ATL, BTL, and TTL promotional materials to support outlet launches, contributing to regional expansion.
• Designed campaign collateral and sales kits used across teams, supporting customer engagement initiatives.
• Ran quality assurance on all design output, including third-party work, maintaining brand and style standards.

UI/UX Graphic Designer at WORQ Coworking Space (2024-09 – 2025-02)

• Redesigned and migrated the company website, enhancing user experience and visual appeal, while collaborating with front-end developers to implement design changes efficiently.
• Developed wayfinding and signage systems across 10 outlets, ensuring intuitive navigation for users.
• Produced visual and physical brand assets and promotional materials, conducting quality checks to prevent errors and maintain brand consistency.

Web Designer at Arbell Legal & Audit Consultant (2024-11 – 2025-02)

• Collaborated with developers to design and launch a new company website, effectively showcasing services and enhancing brand presence.
• Created visually engaging system designs, layouts, and UI elements aligned with the firm's branding and professional identity.
• Optimized design elements for responsiveness and accessibility, improving overall user experience.

Bachelor Degree in Computer Science (Graphic & Multimedia Software) – University Technology Malaysia (2021-10 – 2025-11)