UI/UX Visual Designer Associate at Labelbox Packaging Indonesia (2025-11 – Present)
- Designed key UI flows for the Wilopo Cargo App in collaboration with Product and IT teams, improving tracking clarity for logistics customers.
- Served as a cross-functional design resource across UI/UX, content, and campaign work, supporting both product and marketing initiatives within a fast-moving startup environment.
- Led visual content production for internal and external communications including brand campaigns, product launches and investor or team updates spanning static graphics to short-form motion content.
Lead Creative Designer at Optimal.Project (2021-10 – Present)
- Produced 30+ digital mockups annually for product preproduction, directly supporting the manufacturing of 60,000+ physical units aligned with client specifications.
- Grew and managed @optimal.project's social media presence, producing static and motion content that expanded reach to national and international audiences
- Owned end-to-end creative output from concept to campaign across social media, packaging design, and client-facing marketing materials.
Marketing & Branding Creative Designer at WORQ Coworking Space (2025-03 – 2025-05)
- Produced ATL, BTL, and TTL promotional materials to support outlet launches, contributing to regional expansion.
- Designed campaign collateral and sales kits used across teams, supporting customer engagement initiatives.
- Ran quality assurance on all design output, including third-party work, maintaining brand and style standards.
UI/UX Graphic Designer at WORQ Coworking Space (2024-09 – 2025-02)
- Redesigned and migrated the company website, enhancing user experience and visual appeal, while collaborating with front-end developers to implement design changes efficiently.
- Developed wayfinding and signage systems across 10 outlets, ensuring intuitive navigation for users.
- Produced visual and physical brand assets and promotional materials, conducting quality checks to prevent errors and maintain brand consistency.
Web Designer at Arbell Legal & Audit Consultant (2024-11 – 2025-02)
- Collaborated with developers to design and launch a new company website, effectively showcasing services and enhancing brand presence.
- Created visually engaging system designs, layouts, and UI elements aligned with the firm's branding and professional identity.
- Optimized design elements for responsiveness and accessibility, improving overall user experience.
