Febrian Sariputra

Customer-focused Sales and Marketing professional with over 2 years of experience dedicated to delivering exceptional service experiences and building meaningful relationships with premier, high-net-worth clientele. With a background spanning a luxury interior design showroom and a premium cake boutique, brings a deep passion for understanding client needs and translating them into personalized, memorable interactions that foster loyalty and long-term trust. Proven ability to anticipate the expectations of discerning customers, offering tailored consultations and bespoke solutions that go beyond the sale.

Skilled in developing customer-centric marketing strategies, identifying market trends, and ensuring every touchpoint reflects the quality and exclusivity that affluent clients demand. Experienced in managing supplier and procurement relationships to consistently deliver on the brand promise — ensuring products and services always meet the highest standards before reaching the customer. A collaborative team player who drives revenue growth through trust, expertise, and an unwavering commitment to service excellence.

Trademark Division Staff at Widjojo Oei Tat Hway Intellectual Property Office (2023-01 – Present)

• Handling trademark registration processes and administrative procedures in accordance with applicable intellectual property regulations.
• Maintaining and organizing trademark application databases, tracking filing statuses, and ensuring timely follow-up on pending matters.
• Coordinating communication with clients regarding trademark inquiries, application progress, and relevant legal requirements.
• Assisting in the preparation and review of official documentation submitted to intellectual property authorities.

Sales and Marketing Staff at PT Cahaya Mentari Wrekso & PT Corak Makanan Wahana (2023-01 – 2024-12)

• Client Relationship Management: Built and nurtured strong relationships with high-value clients, ensuring personalized follow-through that resulted in increased customer loyalty, repeat purchases, and long-term satisfaction.
• Sales Strategy & Revenue Growth: Developed and implemented targeted sales strategies focused on understanding customer preferences, driving consistent revenue growth and improving customer retention rates.
• Market Research & Trend Analysis: Conducted in-depth market research to identify customer needs, emerging trends, and competitive landscapes, directly informing digital marketing campaigns tailored to the premium customer segment.
• Lead Generation & Conversion: Generated qualified leads through multiple channels and converted prospects into loyal customers through attentive communication, consultative selling, and proactive follow-up.
• Customer-Centric Communication: Delivered persuasive and professionally crafted presentations to clients and management, conveying product value in a way that resonated with an affluent and discerning audience.
• Brand Representation: Upheld the brand's premium image and values at every customer touchpoint, ensuring a consistently elevated and exclusive experience aligned with the expectations of top-tier clientele.

Purchasing Staff at PT Corak Makanan Wahana (Conchita Patisserie) (2023-01 – 2024-12)

• Contract Negotiation: Successfully negotiated contracts with suppliers, achieving a 10% reduction in overall procurement costs while maintaining the premium product quality essential to serving high-end customers.
• Supplier Relationship Management: Developed and maintained strong, trust-based relationships with key suppliers, resulting in improved delivery times and enhanced collaboration on new product lines aligned with customer demand.
• Market & Supplier Research: Conducted thorough market research to identify and evaluate potential suppliers on pricing, quality, and reliability, leading to a 20% increase in supplier options and greater product variety for customers.
• Inventory Control: Monitored and analyzed inventory levels in coordination with warehouse teams to ensure optimal stock availability, reducing excess inventory while meeting customer order fulfillment needs.
• Cross-Functional Collaboration: Partnered closely with the Digital Marketing and operations teams to accurately forecast purchasing needs, enabling more precise ordering, reduced stockouts, and a seamless customer experience.

– Trisakti University (2022-01 – 2023-12)

– SMA Cahaya Sakti (2019-01 – 2022-12)