Naved Qureshi

Regional brand, marketing and growth leader with 20+ years of experience building premium consumer, lifestyle, retail, fintech, media and digital-commerce businesses across India, Southeast Asia and APAC. Track record spans Diageo, Heineken, Reliance Retail, JANA Bank, apna and Voxxy Media, with strengths in brand strategy, market expansion, consumer culture, digital commerce, CRM, partnerships, creator ecosystems and cross-market execution. Known for connecting brand ambition with measurable business outcomes: scaling campaigns and teams across diverse markets, managing multimillion-dollar investments, building partner ecosystems and translating global/regional strategy into locally relevant growth platforms.

Country Head, Indonesia - Voxxy Media - Jakarta, Indonesia

(2025-09)

Creator-led growth solutions platform across Asia; offices in Indonesia, India and Thailand.

• Lead Voxxy Media's Indonesia business, market expansion, enterprise partnerships, creator-led growth solutions and cross-border collaboration across Asia.
• Build brand, creator, content and commerce solutions for enterprise clients and agencies, including Google, Xiaomi, Kino, Viu, Reckitt and OMG-type agency relationships.
• Shape local-market positioning and go-to-market playbooks to help brands scale through culturally relevant creator partnerships and measurable campaign platforms.
• Develop team capability, operating rhythm and collaboration between Indonesia, India and Thailand to support regional growth.

Senior Marketing Director - apna - Bangalore, India

(2025-04 - 2025-09)

India-focused early talent hiring platform.

• Led brand and integrated marketing, strengthening positioning across job seeker and employer audiences in India's early-talent hiring market.
• Built sharper messaging across brand, content and product marketing touchpoints to improve relevance, clarity and trust.
• Supported go-to-market for AI-led hiring and job-prep initiatives by translating product capabilities into clear market-facing narratives.
• Led the marketing team and partnered with product, sales and HR to connect customer insight, campaign execution and business priorities.

Marketing Strategy Consultant / Fractional CMO - Self-employed - Bali, Indonesia and Bengaluru, India

(2020-01 - 2025-04)

Selected advisory and fixed-term mandates, including Diageo global sustainability projects and CMO-on-demand work.

• Advised multinational, national and start-up organizations across alco-bev, fashion aggregation, influencer marketing, Web3/community and consulting assignments.
• Continued collaboration with Diageo's Global Brand & Sustainability team to project-manage Sustainability 2030 initiatives for priority global brands.
• Built marketing strategy, campaign plans and execution roadmaps for clients requiring senior marketing leadership without full-time CMO structures.

Marketing & Digital Head - Southeast Asia - Diageo - Jakarta / Singapore

(2021-02 - 2024-10)

Regional leadership for Guinness and Diageo portfolio priorities across Southeast Asia.

• Led Guinness brand, marketing and digital strategy across Southeast Asia, managing c. $15M in investment and driving brand equity and commercial-performance growth.
• Built cross-market brand programs across Indonesia, Singapore, Malaysia, Thailand, Cambodia and the Philippines, balancing regional consistency with local relevance.
• Shaped regional trade marketing strategy, brand toolkits and consumer experiences that supported market-share and NSV growth.
• Led digital commerce, CRM, search and campaign management across markets, increasing owned-media traffic by 50% and online sales by 25%.
• Directed regional partnerships and master creative strategy for major platforms including EPL x Guinness across SEA and wider APAC, including South Korea, Japan, China and Australia.
• Additional scope: Indonesia brand management for Smirnoff and Captain Morgan, and e-commerce strategy across the Diageo portfolio.

SVP & Marketing Head - JANA Bank - Bengaluru, India

(2016-07 - 2019-12)

Brand transformation from microfinance heritage to full banking proposition.

• Built and launched JANA Bank's brand transformation across 400 retail spaces, digital ecosystem and CRM.
• Led integrated launch campaign and brand storytelling, helping deliver $180M in deposits in the launch year.
• Developed purpose-led partnerships, sponsorships and customer-facing content to strengthen trust, visibility and brand relevance.
• Led brand sponsorship of the Indian Cricket Team and partnership with BCCI; developed microfinance success-story content to support purpose and stakeholder engagement.

Head of Brand & Digital Marketing - Heineken India / United Breweries - Bengaluru, India

(2014-08 - 2016-07)

Kingfisher mild beer portfolio and premium brand platforms.

• Led brand strategy and integrated campaigns for the Kingfisher mild beer portfolio, including innovation, pack design and premium visibility initiatives.
• Built high-visibility brand platforms across sports, music, fashion, food and hospitality, including IPL, Formula 1 and Kingfisher Calendar.
• Drove retail and experiential execution across 40,000 outlets and third-space environments, strengthening premium presence and competitive differentiation.

AGM - Marketing - Reliance Retail - India

(2010-04 - 2014-07)

Reliance Trends, Reliance Mart Apparel, Performax and e-commerce.

• Launched and led marketing, communications and PR strategies for fashion and apparel categories, including private labels and fitness portfolio growth.
• Built private-label strategies with category heads and aligned visual merchandising calendars with footfall, planogramming, brand adjacency and identity goals.
• Activated large-scale platforms including Mumbai Indians, Lakme Fashion Week, Miss North East and limited-edition designer and celebrity collaborations.

Earlier Career - Landmark Group / Sify / Lotte / Universal Spices - India

(2000 - 2010)

• Led fashion brand management for 72% of Lifestyle International's fashion business in India; developed identities for private labels including Code, Melange, Ginger, Forca and FameForever.
• Led online games marketing at Sify across 500+ iWays broadband cafes and 250 GameDromes; earlier brand roles across confectionery and FMCG new-product launches including rural markets.

Certificate - Leading Sustainable Corporations - University of Oxford (2024 - 2024)

Executive Education - Digital Marketing - IIM Bangalore (2015 - 2015)

MBA - Marketing & Product Management - Pune University (2001 - 2001)

Bachelor of Science - Institute of Science, Nagpur (1999 - 1999)