Country Head, Indonesia - Voxxy Media - Jakarta, Indonesia
(2025-09)
Creator-led growth solutions platform across Asia; offices in Indonesia, India and Thailand.
- Lead Voxxy Media's Indonesia business, market expansion, enterprise partnerships, creator-led growth solutions and cross-border collaboration across Asia.
- Build brand, creator, content and commerce solutions for enterprise clients and agencies, including Google, Xiaomi, Kino, Viu, Reckitt and OMG-type agency relationships.
- Shape local-market positioning and go-to-market playbooks to help brands scale through culturally relevant creator partnerships and measurable campaign platforms.
- Develop team capability, operating rhythm and collaboration between Indonesia, India and Thailand to support regional growth.
Senior Marketing Director - apna - Bangalore, India
(2025-04 - 2025-09)
India-focused early talent hiring platform.
- Led brand and integrated marketing, strengthening positioning across job seeker and employer audiences in India's early-talent hiring market.
- Built sharper messaging across brand, content and product marketing touchpoints to improve relevance, clarity and trust.
- Supported go-to-market for AI-led hiring and job-prep initiatives by translating product capabilities into clear market-facing narratives.
- Led the marketing team and partnered with product, sales and HR to connect customer insight, campaign execution and business priorities.
Marketing Strategy Consultant / Fractional CMO - Self-employed - Bali, Indonesia and Bengaluru, India
(2020-01 - 2025-04)
Selected advisory and fixed-term mandates, including Diageo global sustainability projects and CMO-on-demand work.
- Advised multinational, national and start-up organizations across alco-bev, fashion aggregation, influencer marketing, Web3/community and consulting assignments.
- Continued collaboration with Diageo's Global Brand & Sustainability team to project-manage Sustainability 2030 initiatives for priority global brands.
- Built marketing strategy, campaign plans and execution roadmaps for clients requiring senior marketing leadership without full-time CMO structures.
Marketing & Digital Head - Southeast Asia - Diageo - Jakarta / Singapore
(2021-02 - 2024-10)
Regional leadership for Guinness and Diageo portfolio priorities across Southeast Asia.
- Led Guinness brand, marketing and digital strategy across Southeast Asia, managing c. $15M in investment and driving brand equity and commercial-performance growth.
- Built cross-market brand programs across Indonesia, Singapore, Malaysia, Thailand, Cambodia and the Philippines, balancing regional consistency with local relevance.
- Shaped regional trade marketing strategy, brand toolkits and consumer experiences that supported market-share and NSV growth.
- Led digital commerce, CRM, search and campaign management across markets, increasing owned-media traffic by 50% and online sales by 25%.
- Directed regional partnerships and master creative strategy for major platforms including EPL x Guinness across SEA and wider APAC, including South Korea, Japan, China and Australia.
- Additional scope: Indonesia brand management for Smirnoff and Captain Morgan, and e-commerce strategy across the Diageo portfolio.
SVP & Marketing Head - JANA Bank - Bengaluru, India
(2016-07 - 2019-12)
Brand transformation from microfinance heritage to full banking proposition.
- Built and launched JANA Bank's brand transformation across 400 retail spaces, digital ecosystem and CRM.
- Led integrated launch campaign and brand storytelling, helping deliver $180M in deposits in the launch year.
- Developed purpose-led partnerships, sponsorships and customer-facing content to strengthen trust, visibility and brand relevance.
- Led brand sponsorship of the Indian Cricket Team and partnership with BCCI; developed microfinance success-story content to support purpose and stakeholder engagement.
Head of Brand & Digital Marketing - Heineken India / United Breweries - Bengaluru, India
(2014-08 - 2016-07)
Kingfisher mild beer portfolio and premium brand platforms.
- Led brand strategy and integrated campaigns for the Kingfisher mild beer portfolio, including innovation, pack design and premium visibility initiatives.
- Built high-visibility brand platforms across sports, music, fashion, food and hospitality, including IPL, Formula 1 and Kingfisher Calendar.
- Drove retail and experiential execution across 40,000 outlets and third-space environments, strengthening premium presence and competitive differentiation.
AGM - Marketing - Reliance Retail - India
(2010-04 - 2014-07)
Reliance Trends, Reliance Mart Apparel, Performax and e-commerce.
- Launched and led marketing, communications and PR strategies for fashion and apparel categories, including private labels and fitness portfolio growth.
- Built private-label strategies with category heads and aligned visual merchandising calendars with footfall, planogramming, brand adjacency and identity goals.
- Activated large-scale platforms including Mumbai Indians, Lakme Fashion Week, Miss North East and limited-edition designer and celebrity collaborations.
Earlier Career - Landmark Group / Sify / Lotte / Universal Spices - India
(2000 - 2010)
- Led fashion brand management for 72% of Lifestyle International's fashion business in India; developed identities for private labels including Code, Melange, Ginger, Forca and FameForever.
- Led online games marketing at Sify across 500+ iWays broadband cafes and 250 GameDromes; earlier brand roles across confectionery and FMCG new-product launches including rural markets.
