Febriyanti Amaliyah

HR Operations, Talent Acquisition, and Business Development professional with experience across recruitment, people operations, business operations, and international B2B sales development. Proven ability to manage end-to-end recruitment, optimize HR processes, develop operational SOPs, and build strategic talent pipelines. Experienced in international market research, outbound sales prospecting, CRM management, and cross-functional collaboration to support organizational growth.

Strong analytical, communication, and stakeholder management skills with a background in engineering and process improvement.

Export Sales Development Representative at PT Altura Agra Mas (2026-05 – Present)

International Business Development & Sales

• Conduct international market research to identify prospective buyers and distributors across the fragrance, cosmetics, food, and essential oil industries.
• Build and maintain a qualified database of procurement, sourcing, and purchasing contacts within target companies.
• Execute outbound lead generation through cold calling, email campaigns, LinkedIn networking, website outreach, and WhatsApp communication.
• Qualify sales opportunities by identifying customer requirements, product specifications, purchase volumes, and preferred trade terms.
• Coordinate customer inquiries, quotations, product specifications, sample requests, and follow-up activities throughout the sales cycle.
• Maintain CRM records and sales pipeline reports to ensure accurate tracking of leads, customer interactions, and business opportunities.
• Collaborate with production, logistics, and management teams to support export documentation and customer acquisition initiatives.
• Develop long-term relationships with international prospects while ensuring timely communication and high customer engagement.

Business Operations Manager at PT LifeVitae Indonesia (2025-06 – 2026-04)

• Managed full-cycle recruitment for key positions, including Assistant Manager and Senior Manager, from manpower planning to onboarding.
• Conducted talent sourcing via LinkedIn, referrals, and internal databases to build a qualified candidate pipeline.
• Led initial CV screening, HR interviews, and coordinated multi-stage interviews with hiring managers and leadership team.
• Evaluated candidates using competency-based and behavioral interview methods, ensuring alignment with role requirements and company culture.
• Prepared offering letters and employment contracts, negotiated start dates, and ensured smooth candidate conversion.
• Successfully recruited and onboarded managerial-level hires, supporting business expansion and team capacity building.
• Managed HR administration including employment contracts, onboarding documentation, payroll coordination, and BPJS registration.
• Developed and implemented HR-related SOPs, improving recruitment tracking, documentation accuracy, and process efficiency.
• Maintained recruitment and HR data tracking using Google Sheets for reporting and decision-making.
• Oversaw daily task tracking and reporting across departments to ensure timely delivery of projects.
• Coordinated with Business Development, Marketing, and Product teams to align recruitment needs with business priorities.
• Handled vendor coordination and administrative compliance for cross-border collaboration with Singapore HQ.

Administrative Officer at PT Mojadi Aplikasi Indonesia (2024-12 – 2025-04)

• Prepared and verified documentation for Prakerja online training submissions, including program outlines, trainer profile, and LMS uploads.
• Ensured 100% document compliance and quality control before submission to the national platform.
• Supported the marketing team by developing a school and tutoring-center database to enhance outreach campaigns.

Food Processing Mentor at Argo Catering x SMKN 13 Malang (2023-01 – 2023-04)

• Developed a 4-month mini-curriculum on agricultural product innovation, mentoring 20+ students through 40+ practical sessions.
• Delivered measurable outcomes in students' skill mastery and local product diversification.

Academic & Research Assistant at Universitas Brawijaya (2020-01 – 2020-12)

• Supported accreditation preparation by compiling and digitizing academic data for 3 study programs.
• Designed the Diploma Supplement Document template now used faculty-wide.
• Conducted research on microwave-assisted hydrodistillation (MAHD), contributing to a published academic paper.

Assistant Book Writer at UB Press Book Grant Program (2021-03 – 2021-11)

• Co-developed and edited "Senyawa Organik dalam Bioproses", visualizing complex biochemical structures for publication.

Master of Agricultural and Biosystems Engineering in Agricultural and Biosystems Engineering – Brawijaya University (2020 – 2022)

Bachelor of Agricultural Engineering in Agricultural Engineering – Brawijaya University (2015 – 2019)