Hilal Adji

Operations Manager with 8 years of progressive experience across F&B, retail, and healthcare operations, including direct oversight of a 10-outlet, Rp4.25 billion/month revenue portfolio as Area Manager. Skilled in developing sales strategies, managing P&L performance, controlling operational costs, and executing business expansion — currently leading commercial performance at a single-site clinic while retaining multi-branch operational expertise. Led cross-functional teams of 60+ across F&B and healthcare sectors through data-driven decision making.

Clinic Manager at Seven Retail Group (Sozo Dental) (2025-05 – Present)

• Oversaw manpower scheduling, stock control, and facility maintenance for the home-based Gading Serpong clinic, while also supporting operational coverage for additional branches (Palembang, Tanjung Duren, Bintaro) as needed.
• Drove 60% sales growth, generating over Rp300 million in additional revenue.
• Increased Average Order Value (AOV) by 45% above the national branch average (approximately Rp430K higher), while setting two all-time Company AOV records.
• Increased Conversion Rate (CVR) from 30% to 75% by analyzing customer behaviors and redesigning sales strategy.
• Developed local sales activation and cross-selling initiatives with surrounding businesses and affiliated brands, increasing Sales Promotion run rate to Rp57 million and achieving maximum Commercial KPI performance.
• Built real-time KPI dashboards to track sales, compliance, and operational performance across the clinic.
• Coached doctors and frontline teams on consultative selling and upselling techniques, directly contributing to CVR and AOV gains.

Area Manager / Project Manager (Core Team) at PT Canglong Invest (2024-01 – 2025-05)

• Led expansion strategy resulting in 11 new store openings within 4 months across 2 brands (5 Tomoro Coffee, 6 Tianlala Ice Cream), growing the portfolio to 10 operating outlets with 1 additional outlet in planning.
• Managed site surveys, landlord negotiations, and contract terms for new territory acquisition.
• Directed daily operations and cross-functional coordination for a team of 60+ employees across multiple sites, overseeing Rp4.25 billion in monthly revenue (10 Stores).
• Conducted market and ROI analysis to guide budget allocation, managing a Rp1.27 billion/month procurement budget and Rp1.65 billion/month operational cost.
• Developed and executed online food delivery marketing strategies across GrabFood, GoFood, and ShopeeFood, utilizing targeted promotions and membership programs to attract new customers and increase sales performance.

Assistant Manager (Promoted from Barista) at Coffee Sanctuary (2018-01 – 2024-01)

• Progressed through 3 promotions (Barista → Storage & Office Administration → Assistant Manager) over 6 years, reflecting consistent operational performance.
• Supported new outlet opening as part of the founding operations team (Coffee Sanctuary Opening Team).
• Managed inventory, storage logistics, and administrative operations for daily business continuity.

High School – SMA Negeri 1 "Teladan" Yogyakarta (2013-01 – 2016-01)

Bachelor of Law in Law – Universitas Wiraswasta Indonesia (2019-01 – 2023-01)

Master of Law in Law – Sekolah Tinggi Ilmu Hukum IBLAM (2023-01)