Ines Caroll

Marketing professional with experience leading marketing initiatives and managing digital activities across multiple channels. Skilled in developing marketing strategies, executing digital campaigns, managing social media, and strengthening brand communications. Seeking a challenging role to contribute expertise across Marketing Communications, Digital Marketing, Public Relations, Corporate Communications, Events, and Copywriting while continuing to grow professionally.

MARKETING COMMUNICATOR at SELF EMPLOYED (2023 – Present)

• Develop annual and quarterly marketing activation plans and integrated communication calendars aligned with commercial priorities, shopper marketing programs, core brands, and innovation initiatives.
• Adapt regional brand strategies and campaigns to local market needs using consumer insights, market trends, competitive activity, category dynamics, and brand performance.
• Lead paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads through audience and keyword research, campaign structuring, and ad copywriting.
• Monitor and optimize campaign performance based on key performance metrics and client goals, managing monthly advertising budgets of IDR 5M–50M+.
• Collaborate with cross-functional teams and external agencies to develop integrated business plans and ensure high-quality execution of brand campaigns.
• Provide input on localized messaging, claims, and creative content, and lead post-campaign evaluations to inform future marketing initiatives.
• Prepare monthly performance reports using internal templates and produce organic social media content, including single posts, carousels, and Reels.

MARKETING TEAM LEAD at DUTA KALINGGA PRATAMA (2021 – 2022)

• Developed and implemented strategic marketing and brand plans across multiple channels and segments, including positioning, target audience identification, advertising, social media, events, and exhibitions.
• Led marketing and branding initiatives in Indonesia while maintaining brand consistency in coordination with regional and Marcom teams.
• Supervised a 2-member creative and content team in developing digital content, including website, blogs, social media, graphic design, layouts, and other communication materials.
• Managed corporate social media accounts and directed content development across owned digital channels to support marketing objectives and brand visibility.
• Managed relationships with media, vendors, product managers, and other stakeholders, including vendor negotiations and product branding development.
• Oversaw marketing budgets and evaluated marketing and creative outputs to ensure quality, accuracy, cost efficiency, and alignment with brand guidelines.
• Organized corporate events, National Office Townhalls, and leadership visits to operations to strengthen corporate reputation and communication between leadership and employees.
• Monitored internal social media and proposed internal communication activities to support employee engagement.
• Prepared and analyzed weekly and monthly corporate communication reports, including current and potential issues, recommendations, strategy implementation, and internal communication audits.
• Managed monthly PACS meetings and supported the preparation of the Annual Business Plan, including relevant content and presentation materials.

SR. MARKETING COMMUNICATION at INDONESIAN FRENCH CHAMBER OF COMMERCE & INDUSTRY (2020 – 2021)

• Developed and maintained accurate corporate information and communication materials, including company profiles, websites, flyers, posters, presentations, newsletters, and other corporate collaterals.
• Reviewed and coordinated corporate communication materials and brand usage across company collaterals, communication tools, and branding events to ensure alignment with the company's vision and values.

MARKETING COMMUNICATION at IDEMITSU LUBE TECHNO INDONESIA (2018 – 2020)

• Planned, developed, and executed marketing campaigns aligned with short- and long-term objectives to increase brand awareness and conversion.
• Created, edited, and proofread digital content and marketing collateral in collaboration with the Consulting team to promote new products.
• Monitored and evaluated digital marketing campaigns based on goals and KPIs, and reported performance results to the management team.
• Collaborated with marketing and sales teams to execute assigned initiatives, manage daily administrative tasks, and support event planning and execution.
• Handled CSR activities to support the company's corporate social responsibility initiatives.

PUBLIC RELATIONS ASSOCIATE at BADAN POM RI (2015 – 2018)

• Wrote and updated press releases and articles for internal and external communication channels, including magazines and websites, to support the company's image.
• Monitored published press releases and articles and maintained publication records and databases of media, journalists, influencers/KOLs, and vloggers.
• Built and maintained relationships with media, journalists, influencers/KOLs, vloggers, consumers, communities, employees, and public interest groups.
• Coordinated press conference preparations, including press releases, media invitations, media kits, venue recommendations, and product scheduling for media reviews.
• Supported sponsorship proposal selection and negotiation, media information requests, spokesperson coordination, public image programs, and crisis communication initiatives.

Associate Degree of Art – University of Indonesia (2015)