Kezia Cle

Marketing and Commercial Leader with extensive experience across brand strategy, integrated marketing, digital and social media, commercial growth, regional business development, and creative production. Proven track record in developing and executing end-to-end marketing strategies, campaigns, product launches, partnerships, and market growth initiatives across consumer, technology, lifestyle, e-commerce, and other industries. Strong expertise in consumer and market insights, go-to-market strategy, campaign optimization, stakeholder and agency management, and cross-functional leadership.

Combines strategic thinking with hands-on execution, creative problem-solving, and a strong commercial mindset to drive brand impact, customer engagement, and business growth. Experienced in leading teams, managing multiple projects and markets, and working with diverse internal and external stakeholders.

Head of Brand, Marketing & Commercial Growth at PT.

Smack Media

Sea - Agency/MCN Multi Channel Network (2020-01 – Present)

Led overall brand, marketing, and commercial growth strategies aligned with business objectives and market opportunities. Developed and executed integrated marketing campaigns across digital, social media, e-commerce, content, partnerships, and consumer activation channels. Translated business objectives, consumer insights, and market trends into actionable marketing and commercial strategies.

Managed brand initiatives, product launches, partnerships, promotional programs, and go-to-market activities. Collaborated with Sales, Creative, Digital, E-commerce, Operations, and other functions to drive business and marketing initiatives. Managed agencies, KOL/influencer partners, vendors, production teams, and external stakeholders.

Monitored campaign, customer, brand, and commercial performance through KPIs, analytics, and regular reporting. Led teams, managed budgets and resources, and established processes to improve execution quality and operational effectiveness.

Brand & Marketing Manager at PT.

Kuaishou

Technology (2018-01 – 2020-12)

Developed and executed brand and marketing strategies to strengthen brand awareness, audience engagement, customer acquisition, and business growth. Managed integrated campaigns across digital, social media, content, creator, influencer, and partnership channels. Conducted consumer, market, audience, and competitor analysis to identify trends and marketing opportunities.

Developed campaign concepts, content strategies, audience initiatives, and go-to-market activations. Collaborated with regional, commercial, creative, digital, and external teams to execute marketing initiatives. Managed KOLs, creators, agencies, vendors, and strategic partners throughout campaign planning and execution.

Analyzed campaign and audience performance to identify optimization opportunities and improve marketing effectiveness. Prepared performance reports, insights, and strategic recommendations for management and stakeholders.

Supervisor Marketing Communication Officer at DBS Bank Indonesia (2017-01 – 2018-12)

Supported integrated marketing communication strategies and campaigns aligned with business and customer objectives. Planned and coordinated marketing campaigns, promotional activities, events, and communication initiatives. Developed and managed marketing communication materials across relevant customer touchpoints.

Collaborated with internal business teams, agencies, vendors, and external partners to ensure effective campaign execution. Conducted customer and market analysis to support marketing communication planning and decision-making. Managed campaign timelines, deliverables, budgets, and stakeholder coordination.

Monitored campaign activities and prepared performance reports and recommendations for management.

Communication Leader (Creative) at United Nations Development Programme (UNDP Indonesia) (2015-01 – 2017-12)

Supported communications and marketing initiatives across digital, website, content, and audience engagement channels. Assisted in developing communication strategies, campaign materials, and digital content aligned with organizational objectives. Coordinated campaign activities and stakeholders across multiple projects. Supported website and digital communication initiatives to improve audience reach and engagement. Contributed to campaign monitoring, reporting, and performance evaluation.

General Manager & Personal Assistant to Board of Directors at PT Hema Medhajaya (2018-01 – 2018-12)

Supported the Board of Directors in business planning, commercial initiatives, operational management, and strategic execution. Coordinated cross-functional teams, vendors, partners, and external stakeholders to support business objectives. Managed business reports, presentations, budgeting, documentation, and strategic follow-ups.

Monitored operational and business performance and provided recommendations to management. Managed executive schedules, meetings, confidential correspondence, contracts, and administrative requirements. Coordinated multiple priorities and projects while ensuring deadlines and management directives were effectively executed.

Producer — Creative & Video Production at PT Hema Medhajaya (2018-01 – 2018-12)

Managed end-to-end production projects from creative development and pre-production through production and post-production. Developed production plans, budgets, schedules, resource requirements, and execution timelines. Coordinated talent, crew, equipment, locations, vendors, and production partners.

Managed multiple projects simultaneously while ensuring quality, budget, timeline, and creative requirements were met. Collaborated with Marketing, Brand, Creative, and Content teams to translate strategic objectives into effective visual content.

Director — Video & Creative Content at Freelance by Projects (2018-01 – 2018-12)

Directed video and creative productions from concept development through final execution. Developed visual storytelling approaches, creative concepts, shot direction, and scene execution. Directed talent, crew, cinematography, and on-set production. Collaborated with Producers, Videographers, Editors, Motion Designers, and Creative teams to deliver high-quality content. Ensured creative execution remained aligned with brand identity, campaign objectives, and intended audience.

Bachelor's Degree in Communication | Public Communication | Marketing Communication | Media & Broadcasting – Atma Jaya Catholic University of Indonesia (2015-01 – 2019-12)