Dagles Kertapati

Senior marketing director with 20+ years leading integrated campaign strategy, live event delivery, and senior client relationships for nationally significant B2B and B2C organizations including Pertamina, Telkomsel, Bank BRI, and Toyota Astra. A proven track record directing large-scale live events and sponsorship properties end-to-end — including cross-disciplinary operations for Formula E Jakarta in partnership with a subsidiary of France's GL events Group — alongside integrated brand campaigns spanning creative, PR, media, social, and production. Owns full P&L, budgets, and vendor and partnership management on every engagement, leads and mentors marketing and production teams of 16–22 people, and builds trust-based relationships with senior client and institutional stakeholders.

Proven business development instinct — including winning 16 competitive new-business pitches early in his career and conceiving a marketing partnership between Pertamina and Lamborghini valued at ~US$11M annually that generated a dedicated ~US$16.9M consumer-promotion marketing budget — paired with a six-time national award record for brand and campaign execution. An active, daily user of AI-enabled tools to support data-driven marketing, reporting, and audience insight work.

Business Director — Marketing, Live Events & Client Growth - PT Global Kertapati Experia - Jakarta, Indonesia

Lead integrated marketing strategy and senior client relationships — spanning both B2B corporate stakeholders and B2C consumer audiences — for blue-chip and nationally significant clients including PT Telkomsel, PT Pertamina (Persero), PT Djarum, Bank Rakyat Indonesia, Toyota Astra Indonesia, Bank UOB, Wings Group, Lion Air, and Honda Indonesia, orchestrating creative, strategy, PR, media, social, content, and production to strengthen brand reputation and expand commercial scope within each account.

• Conceived and proposed a strategic marketing partnership between Pertamina and Lamborghini to strengthen consumer trust in Pertamina's fuel and lubricant products against global competitors — a collaboration valued at ~US$11M annually, which generated a dedicated ~US$16.9M consumer-promotion marketing budget.
• Lead and mentor integrated account and production teams of 16–22 people on Telkomsel's (~US$2.4M total billing) and Pertamina's (~US$4.2M total billing) flagship accounts — full P&L and profitability ownership, plus stakeholder alignment across internal departments and client leadership.
• Directed cross-disciplinary event operations for Formula E Jakarta (2022) in partnership with Wicked, a subsidiary of France's GL events Group — orchestrating creative, production, PR, and vendor teams to global motorsport-grade standards under a fixed, non-negotiable launch window.
• Six-time national award winner for brand and campaign execution — three-time Best Exhibition Booth honors (2016, 2017, 2021) at the GAIKINDO Indonesia International Auto Show, Southeast Asia's largest automotive trade exhibition — plus Best Digital Activity (2017), Best of the Best Brand Campaign (2017), and Best Event of the Year (2017).

Activation Head, Sports Marketing (FAC & F-Sports) - Fortune Indonesia - Jakarta, Indonesia

• Won 16 new-business pitches by crafting and presenting integrated marketing strategies directly to client executive leadership across five sectors and 10+ accounts: Banking (BRI, HSBC), FMCG (Dua Kelinci, Wings), Automotive (Honda, Mitsubishi, Suzuki, Dunlop), Retail (Lotte), and Aviation (Lion Air).
• Self-initiated and led "Indonesia Mengoper Bola" ("Indonesia Passes the Ball"), a two-year integrated sponsorship and activation program for Dua Kelinci's Real Madrid partnership — bringing football icons Xabi Alonso and Gareth Bale to Indonesia for high-profile fan engagement activations.
• Partnered with third-party vendors and production teams to deliver 16 executed campaigns, simultaneously managing distinct account strategies and budgets across five audience segments.

Senior Account Manager, Events & Exhibitions - Asatsu DK - Jakarta, Indonesia

Managed client accounts and delivered brand activation, roadshows, and product launch campaigns for Sharp Indonesia and automotive/consumer clients including Mitsubishi, Suzuki, Dunlop Tyre, and Lotte.

Founder & Media Director - 360 Padel - Indonesia

Founded Indonesia's first dedicated padel media, content, and marketing brand with full P&L ownership — brand identity, content production, and partnerships; as Event Director, conceived and directed Indonesia's first national padel tournament, establishing a landmark property in the country's fastest-growing racket sport.

• Grew the platform from zero to 24.7K followers and 2M+ monthly views; negotiated and secured Official Media Partner status with the Asia Pacific Padel Tour (2025), building a regional/international rightsholder partnership.
• Identified, pitched, and closed 15 sponsorship and brand partnerships generating ~US$350K in revenue to date — full ownership of partner strategy, deal negotiation, and account servicing from prospecting through activation.

Founder & Program Director - Superpreneur - Jakarta, Indonesia

Founded and led Superpreneur, a crisis-response entrepreneurship platform carrying a parallel corporate social responsibility mandate for PT Djarum during COVID-19 — repositioning the business from live events to a digital-first content and community platform, scaling it to 130,000 registrants, 21M+ views, and an 8% engagement rate under Live Nation Indonesia's umbrella, supporting Indonesian entrepreneurs through a national economic crisis.

• Delivered Djarum's CSR-aligned corporate mandate end-to-end — community program design, content strategy, and stakeholder reporting — keeping the brand meaningfully engaged with its audience and the wider entrepreneurial community when in-person activation channels shut down globally.

Bachelor of Management - Business & Marketing - Institut Perbanas Jakarta (1995-01 - 1999-12)