Futty Ferginia

Marketing Communication and Business Development professional with experience across corporate and entrepreneurial environments. Skilled in marketing communication, branding, client relations, digital marketing, and operational coordination across retail, telecommunications, media, and lifestyle industries. Since 2019, independently built and managed a retail and lifestyle business specializing in customer engagement, supplier management, business operations, and strategic brand development in fast-paced environments.

Founder & Business Owner at NEVAARA (2019-01 – Present)

• Built and managed a retail and personal shopping business specializing in fashion, beauty, and lifestyle products sourced from local and international markets.
• Led end-to-end business operations including branding, digital marketing, product sourcing, customer relationship management, logistics coordination, and sales strategy.
• Developed customer engagement and community marketing through social media platforms and WhatsApp-based customer networks.
• Managed supplier sourcing and negotiations across Indonesia, Thailand, Korea, China, Japan, and Malaysia.
• Scaled the personal shopping business from the ground up, generating approximately IDR 500 million in revenue per overseas sourcing trip within 2 years
• Grew and managed a customer community across multiple WhatsApp groups (1,500+ members) in 2 years
• Built an Instagram following to over 30,000 loyal followers within 2 years

Marketing Communication Assistant Manager at PT Sampoerna Telekomunikasi Indonesia (2016-09 – 2018-04)

• Managed marketing communication activities including digital marketing campaigns, promotional events, and brand activation initiatives.
• Collaborated with creative agencies for the development of social media content, promotional videos, and marketing materials.
• Coordinated Above-The-Line (ATL) and Below-The-Line (BTL) promotional executions including billboard advertising campaigns across various regions in Indonesia, including rural areas.
• Assisted in planning and executing integrated marketing campaigns to improve brand visibility and audience engagement.
• Pioneered digital customer service channels by developing a website chatbot (virtual assistant) and an IVR system for customer care, improving accessibility and response efficiency.
• Produced 6 promotional videos and led billboard advertising campaigns across 10 cities in Indonesia, strengthening brand visibility at scale.
• Executed offline brand activations at 20+ venues nationwide, complemented by radio talkshows in rural areas to extend brand reach beyond major cities.

Secretary & Personal Assistant to Head of Supply Chain Management at PT Bumi Siak Pusako – Pertamina Hulu Energy (2014-02 – 2016-02)

• Managed executive scheduling, travel arrangements, meetings, and administrative operations for the Head of Supply Chain Management.
• Coordinated approval workflows and departmental administrative processes to ensure operational efficiency.
• Organized corporate meetings and out-of-town events attended by internal stakeholders and government officials.
• Maintained communication and coordination with multiple departments and external parties to support business operations.
• Successfully coordinated corporate meetings and out-of-town events annually, including sessions attended by senior government officials, with zero scheduling conflicts.
• Served as the key liaison between 6 departments and external stakeholders, ensuring seamless communication on time-sensitive matters.
• Entrusted with confidential and high-priority matters directly by senior leadership due to consistent accuracy and discretion.

Account Executive at PT Dapur Media Atmosfir (2012-02 – 2014-01)

• Managed client relationships and acted as the main point of contact for Below-The-Line (BTL) event and activation projects.
• Received and translated client briefs into event concepts and execution plans in collaboration with internal creative and production teams.
• Prepared project presentations, budgeting proposals, and event planning strategies for corporate clients.
• Coordinated event execution from planning to on-site implementation while ensuring client satisfaction and project quality.
• Consistently achieved the annual account contract target of IDR 2 billion.
• Managed a minimum of 3 corporate events monthly, including offline brand activations, ensuring consistent execution quality across concurrent projects.
• Led pitching presentations to at least 2 new prospective clients monthly, contributing to consistent new business pipeline growth.

Bachelor of Communication Science in Public Relations – Padjadjaran University (2011-01)