Khoridho Abdillahsofyan

Marketing Strategy, Brand Strategy & Activation professional with hands-on experience running 30+ campaigns, activations, and partnerships end-to-end from strategic planning to on-ground execution. Delivered measurable results including 20-38% increases in engagement and reach, 100% sponsorship deliverable fulfillment, and 10,000+ campaign impressions. Skilled at translating brand positioning into activation execution, managing vendor and partnership relationships, and coordinating cross-functional teams in fast-paced, multi-stakeholder environments.

Marketing Communication & Brand Activation Intern at CV Ody Indonesia (BY ODY) (2026-02 – 2026-07)

• Led the execution of 4+ brand activation campaigns, ensuring alignment between customer experience, communication objectives, and brand positioning, contributing to a 20% increase in customer engagement.
• Contributed to integrated communication strategies by coordinating branding materials, event exposure, and promotional initiatives across multiple channels.
• Collaborated with cross-functional teams to support campaign planning, stakeholder coordination, and activation execution.
• Participated in strategic planning discussions by providing recommendations on campaign concepts, booth design, and audience engagement initiatives.
• Produced communication materials, campaign reports, and promotional assets supporting campaign visibility of over 10,000 impressions.

Marketing Support Intern at PT JALA Akuakultur Lestari Alamku (2025-12 – 2026-02)

• Supported communication and media partnership strategies for the Shrimp Outlook 2026 campaign, contributing to broader campaign visibility and stakeholder engagement.
• Managed communication with 200+ media partners through structured outreach initiatives, strengthening external relationships and supporting campaign dissemination efforts.
• Developed and managed a pipeline of 30+ prospective F&B businesses and distributors daily, conducting strategic outreach through email and WhatsApp to introduce Frosala frozen shrimp products and support B2B partnership acquisition efforts.
• Organized and maintained stakeholder and business contact databases to support partnership development, campaign execution, and targeted outreach activities.
• Assisted in monitoring outreach performance and engagement metrics to optimize communication effectiveness and stakeholder response rates.

Marketing & Partnership Officer at Jogja NETPAC Asian Film Festival (2025-09 – 2025-12)

• Managed and coordinated relationships with 10+ sponsors and strategic partners throughout the festival period.
• Ensured 100% fulfillment of sponsorship deliverables by maintaining effective communication and coordination with partners and internal teams.
• Supported stakeholder engagement initiatives involving sponsors, media partners, vendors, and organizational representatives during a large-scale international cultural event.
• Contributed to sponsor visibility and audience engagement through integrated activation and communication programs.
• Assisted in partnership administration, reporting, and documentation to ensure smooth execution of sponsorship agreements.

Marketing Public Relation Intern at Sheraton Mustika Resort & SPA (2025-06 – 2025-09)

• Supported 6+ public relations initiatives, including media relations, press release development, and corporate communication activities to strengthen brand awareness and reputation.
• Coordinated communication with 20+ media outlets and external stakeholders, ensuring effective information dissemination and relationship management.
• Assisted in planning and executing 5+ hospitality events and media gatherings by collaborating with vendors, media partners, and internal teams.
• Developed communication materials and promotional content to support public engagement and organizational visibility.

Marketing Communication Intern at PT Katadata Indonesia (2025-01 – 2026-04)

• Supported integrated communication campaigns through coordination of promotional materials, communication timelines, and stakeholder engagement initiatives.
• Assisted in planning and executing IDE Conference by Katadata 2025, supporting communication strategies and participant engagement activities.
• Coordinated communication with 50+ media partners and 200+ external stakeholders to ensure effective outreach and information delivery.
• Collaborated with cross-functional teams to align messaging across communication channels and maintain consistent organizational positioning.
• Developed communication materials, including email campaigns, event information, and promotional assets to enhance audience engagement.

Marketing E-Commerce at CV Zakwoowstyle Indonesia (2024-01 – 2024-12)

• Managed end-to-end e-commerce operations supporting 500+ daily transactions across website and marketplace platforms.
• Coordinated customer communication and responded to 100+ inquiries and feedback cases, strengthening customer engagement and service quality.
• Supported promotional campaigns and digital marketing initiatives by coordinating product readiness, communication materials, and campaign execution.
• Collaborated with internal teams to monitor sales performance, operational issues, and marketplace trends, supporting data-informed decision making.
• Tracked customer insights and marketplace developments to support business growth and improve customer experience.

Bachelor of Communication Science in PR & Media Creative – Universitas Islam Indonesia (UII) (2022 – 2026)