Libby Audina

A creative and passionate content creator with over 4+ years of experience in crafting impactful digital content. Skilled in producing engaging Instagram and YouTube content—independently crafting short videos and collaborating on high-quality campaigns. I thrive on blending strategy with creativity to tell stories that inspire, with a strong focus on sustainability and meaningful audience connections.

Social Media Lead at Unitary (2025-01 – Present)

• Led daily content production (3–5 posts/day) to boost livestream visibility and drive engagement.
• Researched competitors and analyzed high-performing content for effective hard-selling strategies.
• Created educational campaigns like "UV Cam Truth," which reduced negative buzzer activity and strengthened brand trust.
• Grew Instagram reach to 151K+ viewers in a month and drove organic follower growth with minimal paid ads.
• Built partnerships and collaborated with NGOs to support ocean-friendly initiatives and strengthen brand purpose.
• Delivered detailed monthly performance reports to stakeholders.

Content Associate at Aruna (2022-01 – 2024-12)

• Developed and executed Instagram and YouTube strategies, boosting engagement, driving short videos to 6.7M views, and securing free collaborations with @Awkarin & @Narinkovilda for Aruna.
• Created original YouTube series (TUNA Tutur Nakama, Nakama Battle, Buka Bekal,etc.) reaching 40K+ viewers.
• Managed full content production cycle, from concept to post-production, ensuring quality and brand alignment.
• Monitored performance analytics, delivering actionable insights to optimize future campaigns.
• Collaborated across teams, maintaining high production standards and brand consistency.
• Directed talent, scouted locations, and optimized budgets, achieving efficient, high-quality campaigns.

IT & Multimedia Staff at GKI Gading Serpong (2018-01 – 2021-12)

• Editing and supervising for GKI Gading Serpong News
• Motion Design for GKI Gading Serpong News
• In charge GEMA app and Youtube contents
• Liaises with the congregation for creative requests

Social Media Manager at Teman Autis (2021-01 – 2022-12)

• Planned monthly content and designed visuals using Adobe Premiere Pro and Illustrator.
• Suggested new strategies to enhance engagement and audience growth.
• Collaborated with the team to execute campaigns and social media partnerships.

Content Creator - Videographer at Gadis Magazine (2021-01 – 2022-12)

• Planned monthly content and designed visuals using Adobe Premiere Pro and Illustrator.
• Suggested new strategies to enhance engagement and audience growth.
• Collaborated with the team to execute campaigns and social media partnerships.
• Edited videos for YouTube, TikTok, and Instagram (TV/Reels) to improve viewer engagement.
• Analyzed content performance on YouTube and TikTok, creating reports to inform content strategy.
• Worked with the team to generate creative content ideas that resonated with the audience.
• Contributed as a videographer for events like GADIS SAMPUL, capturing footage to support brand visibility on social media.

Social Media Manager at Mulai Kreatifff (2024-01 – 2025-01)

Planned and executed content strategies for seven brands across hospitality, wellness, home services, education, and F&B. Brands: Senaira Home Spa, Royal Home, Royal Laundry, Sunripe, Fantasy Lollipop, WeareCounsely, ItsAGoodTrip.id

• Grew Senaira Home Spa's Instagram from 0 to 2,200+ followers in under two months through ads and curated content.
• Managed monthly content calendars and created reels and feed posts for Instagram and TikTok.
• Used trends and storytelling to boost engagement, with standout content reaching: 556K TikTok views – "Demi Buah Pala" & 24.1K organic Instagram views – "Genosida di Indonesia".
• Produced relatable reels for WeAreCounsely, aimed at supporting freelancers through engaging content.
• Collaborated with a small team of creatives to deliver high-quality visuals and campaigns.
• Ran promos and ad campaigns with brand owners, ensuring consistent brand identity and increased reach.

Digital Marketing – Matana University (2016-01 – 2020-12)

Engineering – Chezch University of Life Sciences Prague (2019-01 – 2020-12)