Social Media Lead at Unitary (2025-01 – Present)
- Led daily content production (3–5 posts/day) to boost livestream visibility and drive engagement.
- Researched competitors and analyzed high-performing content for effective hard-selling strategies.
- Created educational campaigns like "UV Cam Truth," which reduced negative buzzer activity and strengthened brand trust.
- Grew Instagram reach to 151K+ viewers in a month and drove organic follower growth with minimal paid ads.
- Built partnerships and collaborated with NGOs to support ocean-friendly initiatives and strengthen brand purpose.
- Delivered detailed monthly performance reports to stakeholders.
Content Associate at Aruna (2022-01 – 2024-12)
- Developed and executed Instagram and YouTube strategies, boosting engagement, driving short videos to 6.7M views, and securing free collaborations with @Awkarin & @Narinkovilda for Aruna.
- Created original YouTube series (TUNA Tutur Nakama, Nakama Battle, Buka Bekal,etc.) reaching 40K+ viewers.
- Managed full content production cycle, from concept to post-production, ensuring quality and brand alignment.
- Monitored performance analytics, delivering actionable insights to optimize future campaigns.
- Collaborated across teams, maintaining high production standards and brand consistency.
- Directed talent, scouted locations, and optimized budgets, achieving efficient, high-quality campaigns.
IT & Multimedia Staff at GKI Gading Serpong (2018-01 – 2021-12)
- Editing and supervising for GKI Gading Serpong News
- Motion Design for GKI Gading Serpong News
- In charge GEMA app and Youtube contents
- Liaises with the congregation for creative requests
Social Media Manager at Teman Autis (2021-01 – 2022-12)
- Planned monthly content and designed visuals using Adobe Premiere Pro and Illustrator.
- Suggested new strategies to enhance engagement and audience growth.
- Collaborated with the team to execute campaigns and social media partnerships.
Content Creator - Videographer at Gadis Magazine (2021-01 – 2022-12)
- Planned monthly content and designed visuals using Adobe Premiere Pro and Illustrator.
- Suggested new strategies to enhance engagement and audience growth.
- Collaborated with the team to execute campaigns and social media partnerships.
- Edited videos for YouTube, TikTok, and Instagram (TV/Reels) to improve viewer engagement.
- Analyzed content performance on YouTube and TikTok, creating reports to inform content strategy.
- Worked with the team to generate creative content ideas that resonated with the audience.
- Contributed as a videographer for events like GADIS SAMPUL, capturing footage to support brand visibility on social media.
Social Media Manager at Mulai Kreatifff (2024-01 – 2025-01)
Planned and executed content strategies for seven brands across hospitality, wellness, home services, education, and F&B. Brands: Senaira Home Spa, Royal Home, Royal Laundry, Sunripe, Fantasy Lollipop, WeareCounsely, ItsAGoodTrip.id
- Grew Senaira Home Spa's Instagram from 0 to 2,200+ followers in under two months through ads and curated content.
- Managed monthly content calendars and created reels and feed posts for Instagram and TikTok.
- Used trends and storytelling to boost engagement, with standout content reaching: 556K TikTok views – "Demi Buah Pala" & 24.1K organic Instagram views – "Genosida di Indonesia".
- Produced relatable reels for WeAreCounsely, aimed at supporting freelancers through engaging content.
- Collaborated with a small team of creatives to deliver high-quality visuals and campaigns.
- Ran promos and ad campaigns with brand owners, ensuring consistent brand identity and increased reach.
