Odella Oktoviani

I'm someone who is motivated to always evolve, fast learner, a high sense of curiosity, and adaptive. I’m a Senior Social Media and Community Specialist with almost 8 years of experience in the creative digital marketing industry. In my role, I monitor and understand social media trends, create social media and KOL strategy, collaborate and negotiate with KOLs. I have proven good communication skills, good time management, and the ability to work as a team or individually.

As a social media and community specialist, the tasks that I do are

• Planning and executing KOLs/community strategies
• Selecting and collaborating with KOLs/communities
• Planning and executing a social media strategy/distribution for brand plans, campaigns, and pitches
• Planning and creating Guerilla marketing strategy
• Create reports for social media performance and KOLs with in-depth analysis
• Planning, monitoring KPIs, and developed optimization plans to achieve KPIs
• Monitoring social media trends
• Led and supervised Social Media team
• Collaborated with strategy, creative, and content teams for social media planning.

I'm a graduate of Jenderal Soedirman University, Faculty of Political and Social Sciences, majoring in Sociology with a GPA of 3.42.