Sales & Marketing Manager B2B (Personal Care & Pallet Plastic) at PT Bumimulia Indah Lestari (2025-12 – Present)
Lead the strategic sales and marketing functions for rigid plastic packaging solutions, focusing on achieving annual revenue targets. Act as a strategic partner for top-tier FMCG clients to ensure sustainable market share growth within the plastic manufacturing industry.
- Revenue Acceleration: Design and execute strategic sales plans to increase revenue and expand market penetration across the food, beverage, and home care sectors.
- Key Account Management: Manage long-term relationships with strategic accounts (major FMCG companies) through high-value contract negotiations, raw material-based price adjustments, and customer satisfaction management.
- Business Expansion: Proactively identify new market opportunities and lead client acquisitions through technical presentations of Blow Molding, Injection Molding, or Injection Stretch Blow Molding (ISBM) solutions.
- Operational Synergy: Collaborate intensively with R&D, Production, and Supply Chain teams to ensure New Product Development (NPD) aligns with quality expectations and client delivery schedules.
- Market Intelligence: Analyze industry trends, competitor movements, and global resin price indices to mitigate business risks and establish competitive yet profitable pricing strategies.
- Team Performance Management: Lead, coach, and evaluate the sales team to exceed KPI targets and ensure superior customer service standards.
Senior Sales Manager GT & MTI (Jawa Barat) at PT Sayap Mas Utama (Wings Group) (2021-06 – 2025-07)
- Responsible for sales achievement in the office area
- Create and plan trade programs for General Trade and Modern Trade independently of each other
- Work closely with logistics to ensure Wings products can be delivered in accordance with orders and delivery estimates.
- Personnel development especially sales force & SPV sales
- Expand coverage and ensure maximum distribution in all types of outlets.
Wholesale Sales Section Head (Pontianak, Kalbar) at PT Surya Madistrindo (Subsidiary of PT Gudang Garam Tbk) (2020-10 – 2021-05)
- Responsible for sales performance in the sub agent channel (Wholesale)
- Create and plan trade programs for wholesale
- Collaborate with other channels to plan marketing strategies
Marketing Supervisor (Banjarmasin, Kalsel) at PT Surya Madistrindo (Subsidiary of PT Gudang Garam Tbk) (2019-05 – 2020-09)
- Develop and execute marketing strategies for new and existing products based on market analysis data, sales performance data, pricing analysis, and other parameters.
- Create & Perform ATL & BTL marketing strategy
- Collaborate with other channels to create consumer and trade promotion programs.
Retail Sales Supervisor (Balikpapan, Kaltim) at PT Surya Madistrindo (Subsidiary of PT Gudang Haram Tbk) (2017-12 – 2019-04)
- Ensure all gudang garam products are available and properly displayed in traditional retail outlets
- Development of a product marketing strategy on the basis of sales performance data, stock analysis and price analysis.
Management Trainee Sales Marketing Operations at PT Surya Madistrindo (Subsidiary of PT Gudang Garam Tbk) (2015-08 – 2017-11)
Undergoing MT education is required to know the business processes that are carried out in the office area by directly undergoing how the business processes are in the office area
- Acting Supervisor - 3 Bulan (Balikpapan)
- Project Management - 9 Bulan (Palembang)
- Salesman Sub-Agent (Grosir) - 4 Bulan (Jakarta)
- Merchandiser Modern Trade - 4 Bulan (Surabaya)
- Merchandiser Consumer - 3 Bulan (Malang)
- Salesman Retail - 4 Bulan (Tasikmalaya)
