Maria

I'm a marketing professional with 10 years of experience in brand development, marketing communications, campaign execution, and business growth strategies across fast-paced industries. In 2021, I became a pioneer in digital marketing at a distribution company by developing the company website and generating 3,000+ orders at marketplace. Also led campaigns that increased sales and brand awareness through pop-up and community activations, achieving campaign's target by three times.

Additionally, I've executed event marketing generating IDR 150-250 million per activation in F&B Lifestyle industry.

Brand Manager at PT. Lima Dua Lima Tiga, Tbk - Lucy Group (2025-05 – Present)

• Develop and execute innovative campaigns to elevate Lucy Steak & Buns' & Lucy by the Beach visibility and reputation within the F&B industry and lifestyle community.
• Define and maintain brand identity, messaging, and positioning across all marketing touchpoints, ensuring consistency from digital channels to in-store experience.
• Create compelling content for social media, promotional campaigns, and in-venue communications.
• Conceptualize, organize, and promote in-house and collaborative events with Pop Up that drive customer traffic and engagement. Oversee event timelines, vendor coordination, collaterals, and media coverage.
• Identify, onboard, and manage relationships with influencers and Key Opinion Leaders to amplify brand reach and credibility.
• Cultivate and maintain relationships with media partners, journalists, and lifestyle publications.
• Design and execute promotional strategies for menu launches, seasonal offerings, and limited-time deals to boost sales and customer retention.

Marketing Communication Executive at Locca Sea House (2024-02 – 2024-06)

• Develop and implement strategies, wording and branding for promos or flyers
• Leads Partnership, KOL, Model, and Media
• Meeting, Negotiation & Makin' Agreement for some partnerships
• Briefs and Negotiation some media, KOL and models
• Create captions for feeds, copywriting for channels on social media
• Create copywriting FAQ for Hostess, Google Business
• Reply and tracking reviews in Google Review & TripAdvisor
• Writing some Press Releases for the Locca's website
• Bridging the communication between Marketing and All Departments about promo, events and partnerships
• Conduct market research to identify trends, competitor activities, and customer preferences.

Marketing Communication at Afterhour (2022-09 – 2024-03)

• Develop and implement comprehensive marketing communication strategies to achieve organizational goals.
• Create & curate compelling content for various marketing channels, including social media and promotional materials.
• Build and maintain relationships with sponsorships & influencers.
• Utilize digital marketing channels, including social media & advertising, to reach target audiences.
• Establish moodboard for 3 social media of Afterhour; Afterhour Cikini, Afterhour Sunter, Thirteen by Afterhour
• Plan and execute marketing events, such as tematik, big events, and promotional campaigns.
• Create copywriting for broadcast Whatsapp & FAQ Google
• Manage DM at Social Media & reviews at Google
• Conduct market research to identify trends, competitor activities, and customer preferences.

Head of Digital Marketing at PT. Ratu Magenta (2021-05 – 2022-08)

• Develop and lead the implementation of a comprehensive digital marketing strategy.
• Collaborate with other departments to ensure digital marketing efforts are integrated into the overall marketing and business strategy.
• Oversee all digital marketing channels, including SEO, advertising, social media, content marketing, email marketing.
• Develop and manage the digital marketing budget, allocating resources effectively to achieve maximum ROI.
• Building and managing company's website
• Checking the daily tasks of junior digital marketing (design, chat customer in marketplace, SEO, etc)
• Create and manage marketing campaigns through sales promotions (discount, cashback, etc.)
• Set the price list for our regular customer, vendor, and retail
• Ensuring customer service replies to client chats on Whatsapp and Email
• Making content plan for social media, marketplace, and website

Sales & Digital Marketing at ADOP Indonesia (2020-07 – 2020-12)

• Identify & prospect potential clients, including advertisers & publishers in the programmatic advertising ecosystem.
• Educate clients on the benefits & capabilities of programmatic advertising.
• Negotiate terms, pricing, and contracts with clients
• Develop & implement social media strategies to build brand awareness and engage with the target audience.
• Create and curate content for social media platforms
• Live streaming with our partnerships
• Cold calling and emails with potential publishers
• Meeting and negotiation with some brands as our advertiser

Accounting Officer at PT. Tribuana Megah Jaya (2018-12 – 2020-06)

• Prepare and analyze financial statements, including balance sheets, income statements, and cash flow statements.
• Monitor budget variances and provide recommendations for cost control measures.
• Oversee accounts payable functions, including processing invoices, issuing payments, and managing vendor relationships.
• Manage accounts receivable, ensuring timely and accurate invoicing, and follow up on outstanding payments.
• Coordinate payroll activities
• Monitor and manage cash flow
• Review and analyze financial aspects of construction contracts.

Brand Marketing at Yen Group Indonesia (2025-11 – 2026-02)

Creative Marketing at Valhalla Night Club (2024-07 – 2024-09)

Digital Marketing at Pundi Warna Kreasi (2023-07 – 2023-09)

Business Partner at Prudential (2022-06 – 2023-07)

Sales Promotor at Noice (2022-11 – 2022-12)

Undergraduate in Marketing Communication – London School of Public Relations (2020)

Business Administration – Budhi Warman 1 Vocational High School (2012 – 2015)