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Marketing and brand professional with 15+ years of experience spanning trade marketing, marketing communications, business development, visual communication, and product-related projects. Strong foundation in fashion through Susan Budiharjo Fashion School and hands-on exposure to CAD/LECTRA, production coordination, brand activation, events, campaign development, and customer-facing projects. Seeking a senior role in fashion, retail, lifestyle, or consumer brands where creative, commercial, and cross-functional experience can drive brand growth.

Off -On Trade Marketing Manager (Based Indonesia) at LH INDO (2021-09 – Present)

• Set up client orders and coordinate required import files and supporting documentation.
• Monitor brands/products circulating in the market and compile market and product-development reports.
• Track brand activities and prepare recommendations based on market needs and product developments.
• Coordinate clients, suppliers, and internal stakeholders to support commercial execution.

Marketing Communication Manager at PT. NANO LOGISTIC (2015-04 – 2021-03)

• Developed market penetration strategies and managed integrated campaigns across print, broadcast, and online platforms.
• Developed creative concepts and visual communication for brands, aligned with marketing objectives and customer needs.
• Managed brand activation, on-trade/off-trade activities, events, and promotional programs.
• Led event planning from theme, concept, objectives, budget and logistics through execution, promotion, field supervision, and post-event evaluation.
• Coordinated internal teams, vendors, production partners, and stakeholders to deliver campaigns and events.

CAD Engineering at PT. FRATEKINDO JAYA GEMILANG (2010-08 – 2015-03)

• Trained customers to operate LECTRA software and supported software configuration according to customer requirements.
• Prepared software configurations and provided hands-on user support.
• Checked software and hardware performance and coordinated issue resolution.

Account Executive / Business Development – Uniform Division at PT. OSCAROSCAR (2009-10 – 2010-07)

• Accompanied designers in pitching new projects and prepared presentation materials.
• Coordinated sample development with production teams and followed project requirements.
• Managed delivery of finished goods to clients and supported client relationships.

Graphic Designer at PT. LEJEL MEDIA (2008-08 – 2009-09)

• Created visual designs and prepared final artwork for printing and production.
• Prepared marketing materials and supported campaign requirements.

Lecturer Assistant at PARAMADINA UNIVERSITY (2006 – 2008)

• Prepared teaching materials, mentored students, contributed to curriculum planning, and assessed student work.
• Supported subjects including DKV, Nirmana, and Audio Visual.

Bachelor in Communication Visual Design – PARAMADINA UNIVERSITY (2001 – 2007)

Fashion Design – Certified – SUSAN BUDIHARJO FASHION SCHOOL (1999 – 2001)