Rafli Zulkifli

Sales and Business Development professional with more than 3 years of experience in the hospitality, MICE, and event management industries. Proven track record in generating over IDR 2.36 billion in corporate and group booking revenue while building and developing sales operations from the ground up. Experienced in corporate account acquisition, business development, strategic partnerships, revenue optimization, contract negotiation, and event sales management.

Strong ability to develop sales strategies, build long-term client relationships, and drive sustainable business growth through a results-oriented approach.

Sales Manager / Sales Executive at Montea Resort Ciwidey (2025-05 – Present)

Initially appointed as Corporate Sales Executive and later entrusted to perform Sales Manager responsibilities, including sales planning, market expansion, pricing strategy, revenue generation, and corporate partnership development.

• Assigned to establish and develop the Jakarta Sales Office, focusing on Corporate, Government, Education, and MICE market segments.
• Built and implemented the entire sales infrastructure from scratch, including sales reporting systems, pricing strategies, forecasting, event administration workflows, and account management processes.
• Generated more than IDR 2.36 billion in confirmed revenue from corporate and group bookings between July 2025 and July 2026.
• Achieved the highest monthly revenue performance of IDR 372 million in June 2026 through strategic account development and business acquisition activities.
• Successfully acquired and managed accounts from national corporations, government institutions, banks, educational organizations, embassies, and state-owned enterprises.
• Managed the entire sales cycle independently, including prospecting, sales calls, presentations, negotiations, proposal preparation, contract management, event coordination, and post-event client servicing.
• Developed and executed sales strategies to increase brand awareness, market penetration, and revenue generation within highly competitive corporate and MICE markets.
• Collaborated closely with operations and event teams to ensure seamless event execution and outstanding guest experiences.

Admin Sales at Holiday Inn (2025-01 – 2025-04)

• Streamlined Event Administration: Managed comprehensive event administrative processes, including securing necessary signatures for Banquet Event Orders (BEOs) and ensuring their timely distribution to all relevant departments.
• Developed Client Correspondence: Drafted and issued professional Offering Letters and Confirmation Letters for a diverse range of corporate and individual clients.
• Managed Client Relations: Expertly handled client interactions for site visits, overnight stays, and meeting room usage, ensuring a seamless experience.
• Optimized Space Utilization: Efficiently checked and blocked meeting room availability through the OPERA system to accommodate various event types, including corporate functions, weddings, and association gatherings.
• Contributed to Performance Analysis: Compiled accurate daily and weekly event reports crucial for internal departmental evaluation and continuous improvement.
• Conducted Financial Analysis: Performed detailed budget breakdowns and analyses for client events, aligning with their proposed budgets and maximizing profitability.
• Fostered Inter-departmental Collaboration: Orchestrated effective cross-departmental coordination to guarantee the flawless execution of all events.

Project Manager at SmF Event Organizer (2023-08 – 2024-09)

• End-to-End Event Conception: Spearheaded the development of comprehensive event concepts, including detailed timelines, creative themes, and thorough budgeting breakdowns.
• Post-Event Analysis & Optimization: Oversaw project control, generated insightful post-event reports, conducted crucial team evaluations, and produced accurate actual income and expense reports for strategic decision-making.
• Technical Implementation Ownership: Held direct responsibility for the successful technical implementation of all event aspects.
• Cross-Functional Team Leadership: Managed and directed diverse teams, including production, design, marketing, ticketing, and talent officers, ensuring cohesive execution.
• Strategic Presentations & Pitching: Developed and delivered compelling presentations to brands for sponsorship and investors, effectively securing vital partnerships and funding.
• Agile Decision-Making: Consistently made informed, real-time decisions based on immediate project needs, ensuring adaptability and efficiency.

Housekeeping at Holiday Inn (2020-10 – 2022-08)

• Cleaned assigned hotel areas.
• Cleaned guest rooms.
• Served as a Leader Trainee in the Public Area section, assisting and teaching others about required tasks.
• Performed duties in accordance with company SOPs (Standard Operating Procedures).

Room Division at Edotel by d'best (2021-01 – 2021-04)

• Handling reservation bookings.
• Registering guests to available rooms.
• Serving as a professional guest advisor.
• Maintaining and settling guest accounts; keeping guest records.
• Double-checking and cleaning rooms and areas.

Project Officer (Freelance) at Nara Anjana Event Organizer and SMC (2025-05 – Present)

• Event Project Leadership: Successfully managed and executed multiple client events, overseeing budgets of up to IDR 500 million with a target of 3,000+ participants.
• Event Concept & Planning: Developed event concepts, project flows, timelines, and execution strategies based on client objectives, audience profiles, and budget requirements.
• Budgeting & Cost Management: Prepared project budgets and RAB (Budget Plans), monitored expenditures, and negotiated with vendors to optimize costs while maintaining event quality.
• Client & Stakeholder Management: Built and maintained strong relationships with corporate clients, partners, vendors, and internal teams to ensure alignment throughout the project lifecycle.
• Operational & Creative Coordination: Coordinated production, logistics, creative, and operational teams to ensure seamless execution aligned with client expectations.
• Vendor & Partnership Negotiation: Negotiated with vendors, venues, and event partners regarding pricing, services, and deliverables to achieve project objectives.

Bachelor's Degree in International Trade – Widyatama University Bandung

Vocational Diploma in Accommodation Hospitality – Vocational High School 9 Bandung