Rian Febriana

A result-driven Executive with over 12 years of experience in Sharia financial services, specializing in corporate strategy formulation, business process improvement, and organizational risk management. Proven track record of collaborating directly with Board of Directors to design strategic initiatives, evaluate market/industry trends, and drive digital transformation. Certified and trained in Strategic Intent, Balanced Scorecard, and Business Model Canvas.

Possesses strong analytical thinking skills to translate complex operational data into actionable strategic insights that support corporate efficiency and sustainable growth.

Sharia Business Development Section Head - PT GADAI MAS NUSANTARA - Jakarta, Indonesia

(2026-01)

• Formulate and execute long-term strategic plans and business development initiatives for Sharia products.
• Analyze industry developments, competitive landscapes, and market trends to drive network expansion and digital transformation.
• Redesign and improve digital marketing strategy and website infrastructure, optimizing conversion channels through data-driven decisions.

Executive Officer (PE) of Compliance & Risk Management - PT BPRS BOTANI BINA RAHMAH - Bogor, Indonesia

(2023-09 - 2025-12)

• Led a cross-functional team responsible for drafting institutional guidelines, policies, and standard operating procedures (SOPs) to ensure operational alignment.
• Monitored strategic key risk indicators and organizational performance metrics, reporting insights directly to senior leadership.
• Evaluated existing operational workflows, identified structural bottlenecks, and executed process improvements within the financing administration sector.

Executive Officer (PE) of Compliance & Risk Management - PT BPR HANEDA MITRA USAHA - Jakarta, Indonesia

(2017-10 - 2023-09)

• Collaborated with the board to conceptualize, deploy, and monitor risk management frameworks and compliance strategies across all corporate levels.
• Analyzed complex regulatory updates and financial data to prepare comprehensive strategic reports for the Financial Services Authority (OJK).
• Spearheaded institutional transformation initiatives and digitized reporting workflows via custom internal monitoring applications (Sipatuh).

E-Channel Distribution & Various Roles (Account Officer, Legal Appraiser, Collection) - PT BPRS AL SALAAM AMAL SALMAN - Depok/Bogor, Indonesia

(2010-01 - 2014-11)

• Designed digital marketing channel concepts, content strategy, and organic/paid acquisition structures to optimize lead generation.
• Conducted rigorous financial, capacity, and risk analyses for asset financing operations.
• Reviewed financing legal documentation and performed appraisal validations on collateral values.

Bachelor of Economics (S.E.) - Economics and Development Studies - IPB UNIVERSITY (Institut Pertanian Bogor) (2005 - 2009)