Rony Gufron

Commercial growth and market-entry leader with 15+ years building and scaling businesses across Indonesia, China and international markets. I combine zero-to-one business creation with large-scale operating leadership across B2B ingredients, consumer technology, distribution, go-to-market and cross-border commercial strategy. At Satoria, I independently created and launched a pea protein vertical, secured an initial ~USD 1M contract within three months, and generated ~USD 4.6M in attributable new business across pea protein and tapioca fibre.

I manage pricing, commercial terms, forecasting and margin discipline against an ~30% gross-margin benchmark, reporting directly to the CEO/Owner and BOD. At Vivo, I led East Java commercial operations across 12 cities, 1,000+ employees and 500+ stores, with USD 1.0-1.5M monthly revenue and ~IDR 1B monthly commercial budget responsibility, helping move the territory from #4 to #1.

Business Development Manager at PT Satoria Agro Industri (2024-11 – Present)

• Created the pea protein business vertical from zero after identifying a trade-policy-driven market gap; developed the sourcing, processing, product, pricing, compliance and go-to-market model, then secured an initial ~USD 1M contract within 3 months of launch.
• Generated ~USD 4.6M in attributable new business in ~18 months: ~USD 2.0M from pea protein and ~USD 2.6M from tapioca resistant dextrin; scaled a recurring RD account to ~USD 1.5M in delivered sales within 5 months, with ongoing growth.
• Worked against an IDR 10B monthly sales target and owned commercial decisions across pricing, quotations, payment terms, MOQ, contracts, forecasting and margin discipline against an ~30% gross-margin benchmark; reported directly to CEO/Owner and BOD.
• Led cross-functional commercialization across Sales, R&D, Procurement, PPIC and Supply Chain, translating market requirements into product specifications, application development, certifications and launch decisions.
• Built 30+ distributor and trader relationships across North America, Europe and APAC; converted 3 into active recurring buyers while advancing additional accounts through commercial trials.
• Developed accounts absorbing ~40-45% of 450 MT/month production capacity at peak demand and reshaped pricing strategy to compete more effectively against lower-cost Chinese producers.

Vice General Manager at PT Vivo Mobile Indonesia (2018-01 – 2024-01)

• Led full commercial operations across East Java, covering 12 cities, 1,000+ employees and 500+ retail stores, with a regional revenue footprint of ~USD 1.0-1.5M per month and ~IDR 1B monthly commercial budget responsibility.
• Held accountability for regional sales targets, KPI design, budget allocation, hiring and performance management, distribution, inventory availability, retail execution and localized market strategy.
• Helped elevate Vivo East Java from #4 to #1 by strengthening distribution, sell-out execution, partner capability, retail productivity and local go-to-market strategy.
• Built and scaled the regional distribution network from the ground up and designed sales training and enablement programs to improve partner selling capability and profitability.

Assistant Director - Indonesia Market Entry at Tianjin Julong Group Co., Ltd. (2011-03 – 2017-12)

• Spearheaded Indonesia market entry for one of China's largest agricultural conglomerates, identifying, evaluating and securing high-value plantation and commercial opportunities in Kalimantan.
• Served as the sole trilingual CN/EN/ID executive liaison, aligning Chinese leadership with Indonesian government officials, local partners and community stakeholders.
• Drove business development across food-grade and industrial palm oil and negotiated strategic partnerships and off-take agreements while orchestrating regulatory approvals, investment permits and land-acquisition processes.

Translator Head Division at Hankook Tire Corp. (2010 – 2011)

• Led the translation division in Shanghai, supporting corporate communications and cross-border business operations.

Bachelor's Degree in Chinese Language and Literature – Huaqiao University (2007 – 2010)