Emma Hickey

Assistant Brand Manager with experience building desire at scale and supporting disruptive work. I take pride in having contributed to major category launches, including Lynx Fine Fragrance and Sure Whole Body.

Skilled in media planning, brand guardianship and stakeholder management, with a strong track record of aligning cross‑functional teams and ensuring creative excellence. Passionate about building culturally relevant brands and delivering work with creative ambition and commercial impact.

Assistant Brand Manager at Unilever (2024-03 – Present)

• Managed local-market innovation launches across 7 brands spanning deodorants, skin cleanse, haircare and skincare categories
• Managed local-market innovation launches across 7 brands, spanning deodorants, skin cleanse, haircare and skincare (i.e. Lynx Fine Fragrance and Sure Whole Body)
• Developed insight-led business cases and go-to-market strategies for all NPD launches, rooted in consumer insight and category trends
• Co-led cross-functional pricing strategy workshops to inform innovation and renovation planning
• Translated cultural and category insight into social‑first media and influencer briefs that built cultural relevance and drove desire at scale, aligned with long‑term brand strategy
• Managed end-to-end creative process, including legal approvals, stakeholder sign-off and final delivery, ensuring creative excellence and brand consistency
• Led ATL campaigns across TV, OOH, digital, audio and social channels
• Presented monthly brand updates to influence key stakeholders
• Led full budget cycle from PO creation to P&L monitoring and monthly reporting
• Managed national partnerships with IRFU and Dove's Self-Esteem Programme

Senior Account Executive at Mindshare (2022-09 – 2023-11)

• Led strategic planning and media planning for multiple clients, managing budgets and project timelines
• Contributed to strategic planning sessions, helping to define audience segments, channel mix and strategic direction
• Supported brand strategy and media planning for multiple clients, securing new business wins and business retention
• Managed project timelines, budgets, and stakeholder communications to ensure OTIF campaign delivery in a fast-paced environment
• Presented PCA reports and recommended future optimisations across all digital channels
• Supported consumer insight research and A/B testing across social campaigns to inform creative performance
• Maintained relationships with third-party agencies for partnerships and negotiations
• Oversaw financial processes, including PO tracking, billing resolution and audit support

Account Executive at Mindshare (2021-09 – 2022-08)

• Supported brand strategy and media planning for multiple clients in a fast-paced environment
• Contributed to strategic planning sessions, helping to define audience segments, channel mix and strategic direction
• Supported brand strategy and media planning for multiple clients, securing new business wins and business retention
• Managed project timelines, budgets, and stakeholder communications to ensure OTIF campaign delivery in a fast-paced environment
• Presented PCA reports and recommended future optimisations across all digital channels
• Supported consumer insight research and A/B testing across social campaigns to inform creative performance
• Maintained relationships with third-party agencies for partnerships and negotiations
• Oversaw financial processes, including PO tracking, billing resolution and audit support

Mini MBA in Brand Management – Mark Ritson (2025)

BBS in Business with French – University of Limerick (2021)