Adi Shahar

Results-oriented and execution-driven global sales executive with over 20 years of experience orchestrating complex B2B enterprise sales cycles and scaling international revenue. Proven track record in designing high-performance go-to-market (GTM) strategies across direct and partner-led channels (distributors, resellers, strategic partners). Specialized in cultivating deep institutional relationships, maximizing win rates, and aligning data-driven pipeline visibility with corporate growth objectives.

Director of Business Development & Innovation at CTS Pharma (2025-02 – Present)

• Leading international business development and pipeline sourcing initiatives across global portfolios (DTC, VMS, OTC, RX).
• Sourcing and managing relations with international partners and manufacturers to expand corporate pipeline visibility and commercialization targets.
• Collaborating closely with cross-functional marketing and regulatory teams to analyze market intelligence and accelerate product demand generation.

VP Business Development, M&A at Simplivia Healthcare Ltd. (2022 – 2025-02)

• Led cross-functional global growth strategies and joint ventures adjacent to advanced healthcare and medication delivery solutions.
• Generated and managed a massive data-driven pipeline of 150+ potential target companies for international acquisition.
• Worked closely with regional stakeholders and corporate management to optimize commercial due diligence, risk modeling, and operational alignment.

VP Sales & Business Development | Head of Global Excellence at EQUASHIELD® (2011 – 2022)

• Took a $300K international sales organization to $100M in annual revenue, owning the full revenue funnel from qualification to closing.
• Built, managed, and scaled a global partner ecosystem from 1 to 31 international channel partners (WW), driving robust partner-led and partner-sourced revenue.
• Successfully positioned and implemented specialized medical and technological lines across all Israeli hospital pharmacies, managing complex B2B institutional tenders and procurement processes.
• Established a highly analytical global sales culture, standardizing pipeline management, forecasting accuracy, and conversion KPI tracking as a core discipline.
• Directed global marketing, corporate branding, and international campaigns, closely collaborating with marketing to align lead generation with field sales execution.

Head of Robotic Compounding Unit at EQUASHIELD® (2011 – 2022)

• Spearheaded the international market presence, commercial design, and product integration of the Equashield Mundus AI-driven robotic system.
• Partnered closely with implementation, technical delivery, and customer success teams to ensure high-quality solution delivery and account expansion.

Project Manager, Customer & Support Analyst at EQUASHIELD® (2011 – 2022)

• Managed technology-driven implementation teams, leveraging Salesforce CRM and structured metrics to maximize execution velocity and client satisfaction.

Project Manager, Customer & Support Analyst at IBM (2008 – 2010)

• Managed technology-driven implementation teams, leveraging Salesforce CRM and structured metrics to maximize execution velocity and client satisfaction.

Product Specialist - Oncotest at Teva Pharmaceuticals (2005 – 2008)

• Managed high-value B2B specialized diagnostic portfolios, working directly with oncologists, clinical laboratories, and institutional decision-makers to expand market share.

Medical Sales Representative, Cardiovascular Division at Teva Pharmaceuticals (2004 – 2005)

• Achieved 300% market share growth within a highly competitive territory; ranked #1 nationally for sales productivity and execution excellence.

Marketing and Wellness Manager - Clinical Dietitian at INSHAPE Health Club (2002 – 2006)

• Directed direct-to-consumer demand acceleration initiatives and structured promotional campaigns, consistently exceeding yearly targets by 25%.

Internship in Clinical Nutrition at TLV Medical Center / HMO (2004 – 2004)

• Clinical internship within major healthcare institutions, developing deep expertise in medical workflows and patient-centric delivery standards.

Classification and Adjutant Officer at Israeli Air Force (1999 – 2001)

• Supervised resource optimization, placement frameworks, and objective sociometric analytical evaluations for reserve units.

MSc in Project and Program Management – Brandeis University (2009 – 2010)

BSc in Clinical Nutrition – The Hebrew University (2001 – 2004)