Dana Kupchenko

Attentive, Responsible, and Analytical Data Analyst with hands-on experience in SQL, BigQuery, Tableau, Python, and Excel. Experienced in transforming complex business data into actionable insights, building executive dashboards, measuring marketing performance, and supporting strategic decision-making. Strong business orientation with experience in startup environments and cross-functional collaboration.

Data Analyst at Silver Social Games Start-Up (2025-01 – Present)

• Analyze marketing, affiliate, player, and revenue data to support business decisions.
• Build and maintain Tableau dashboards used by management and operational teams.
• Develop complex SQL queries in BigQuery for reporting, validation, and analysis.
• Monitor and analyze KPIs including ROAS, CPA, LTV, ARPPU, NGR, retention, and revenue.
• Conduct profitability analyses, CPA simulations, affiliate evaluations, and performance deep dives.
• Deliver actionable insights and recommendations to stakeholders.

Human Resources Manager at Lev Zahav Association (2023-01 – 2024-12)

• Managed recruitment processes and candidate sourcing.
• Conducted market and employee engagement analysis.
• Produced reports and recommendations to improve organizational performance.

Human Resources Coordinator at Oz-Power Recruitment Company (2020-01 – 2022-12)

• Managed HR data and reporting activities.
• Produced performance reports using advanced Excel tools.
• Supported recruitment strategy and operational decision-making.

MBA in Business Administration – Ariel University (2019-01 – 2021-12)

BA in Marketing (Honors) – National University (2014-01 – 2018-12)