Guy Tamir

Sales Director with 10+ years selling cybersecurity solutions and services to enterprise and regulated-market clients globally. Proven track record of closing multi-year, multimillion-dollar contracts and framework agreements. Functions as the executive-level client interface for strategic accounts, leading bid defenses and C-level presentations.

Opened new markets from zero, building partner and channel ecosystems. Works closely with sales, product, legal, and delivery teams to turn complex technical offerings into repeatable, profitable engagements. Technical depth from earlier software engineering, presales, and product management roles.

Business Development Manager at 4Cast (2026 – Present)

Promoting the 4Cast Decision Intelligence platform for the Defense sector.

Sales Director, Global Cybersecurity Services at PlaxidityX (formerly Argus Cybersecurity) (2022 – 2025)

• Co-owned a €6-8M annual global services target within the services sales team
• Sold a range of cybersecurity services, including consulting, governance and compliance, and engineering outsourcing, to enterprise clients responding to new cybersecurity regulations and standards.
• Engaged directly on strategic deals above €1M, presenting and defending proposals in formal bid processes and meeting C-level executives.
• Closed framework agreements and master services agreements (MSAs) with predefined pricing per activity, reducing procurement overhead for clients ordering services.
• Signed collaboration agreements with engineering companies, where PlaxidityX delivers the cybersecurity activities within their projects.
• Expanded engagements with existing clients by identifying needs beyond the initial scope and proposing additional services.
• Oversaw services deal strategy, including commercial models, pricing structures, and win plans for complex enterprise opportunities.
• Mentored regional presales teams and worked with the sales VP and regional sales managers on strategy to increase market share and revenue.
• Built a system and methodology that let regions prepare proposals independently and faster.

Sales Director, APAC at PlaxidityX (formerly Argus Cybersecurity) (2018 – 2022)

• Owned regional sales strategy and execution across APAC, driving market expansion in highly regulated markets by addressing regulatory, cultural, and technical adoption barriers.
• Sold the full PlaxidityX automotive cybersecurity portfolio (SaaS, in-vehicle security, services, DevSecOps) to enterprise clients across APAC, building pipeline across OEMs, Tier-1s, distributors, and engineering service providers.

Business Development Director, EMEA, APAC at PlaxidityX (formerly Argus Cybersecurity) (2015 – 2018)

• Pioneered market entry in EMEA and APAC as employee #20 at the startup, building awareness of automotive cybersecurity before regulation existed.
• Established and managed strategic partnerships across the automotive cybersecurity ecosystem: OEMs, Tier-1 suppliers, MSSPs, and IT providers.
• Sold the company's first projects in EMEA and Japan, and presented to VCs and senior C-level executives.
• Managed the full commercial life cycle in new territories, including complex contract negotiation and collaboration agreements.
• Built client confidence through demos and technical Proofs of Concept (POCs) with key OEM clients, including live demonstrations of remote takeover of vehicle control.
• Contributed directly to Argus Cybersecurity's growth and its successful acquisition by Continental AG.

Product Manager, Cybersecurity at Verint Systems (today Cognyte) (2012 – 2015)

• Headed the launch of a new line of innovative network cybersecurity solutions.
• Directed go-to-market activities, including commercial aspects, sales enablement, marketing, and product positioning.

Solutions Manager (Presales), EMEA at Verint Systems (today Cognyte) (2007 – 2012)

• Led technical responses to complex RFPs/RFQs in government and security sectors, including technical proposals and cost structures, contributing to successful bids and multimillion-dollar contracts.
• Advised and supported national security, law enforcement, and intelligence agencies on monitoring and interception solutions.
• Built trusted relationships with clients' technical SMEs, aligning operational needs, technical solutions, and legal requirements.

Software Engineer, Data Decoder at Verint Systems (today Cognyte) (2001 – 2007)

Customer Support Engineer, EMEA at Verint Systems (today Cognyte) (1998 – 2001)

Associate Degree in Computer Science – Jerusalem Multidisciplinary College