Tracey Horowitz

Innovative and progressive marketing leader with a proven track record in revolutionizing marketing strategies and driving exceptional project outcomes. Specialized in transforming ideas into reality, consistently exceeding expectations.

2019-11 - Current Vice President Marketing

Coral World International Ltd

• Led global marketing from blank canvas to cohesive thriving and operational team.
• With 90% remote leadership, crafted distinct voice and visual identity for parent brand, established marketing digitalization, launched and implemented ROI-driven performance, of all awareness, branding and conversion campaigns.
• Directed compelling storytelling through all social media platforms, web and app development.

Perfect Content

• Developed and brought to fruition over 50 marketing projects for well-known brands
• Increased business growth for multiple companies in-house and off-site using market analysis & research and focused ROI driven campaigns
• Developed working relationships via web conferencing and cloud-based work sharing platforms.

NetoMedia

• Developed performance metrics to benchmark websites
• Created content and all marcom for 10 e-commerce websites
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

Convertonet

• Developed tight professional relationships with media planners, identified and targeted audiences for campaigns
• Sold nontraditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
• Juggled multiple projects and over 100 clients.

Weblogic

• Created hundreds of low budget promotions (copy writing and content).
• Generated and nurtured email marketing campaigns
• Utilized market trends and target audience statistics to effectively and appropriately market products.

2011-09 - 2013-07 Master of Science (MSc): Health/Medical Psychology

Sheffield Hallam University - United Kingdom

2008-09 - 2010-09 Bachelor's degree: Psychology VP

University of West London

1999-09 - 2002-06 Bachelor's degree: Political Science

University of Leeds - United Kingdom