Tracey Horowitz

VP of Marketing

כישרון

Modi‘in Makkabbim Re‘ut, Meẖoz HaMerkaz0חבר מאז 18 בספטמבר 2023

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אודות

Innovative and progressive marketing leader with a proven track record in revolutionizing marketing strategies and driving exceptional project outcomes. Specialized in transforming ideas into reality, consistently exceeding expectations.

ניסיון

2019-11 - Current Vice President Marketing

Coral World International Ltd

Led global marketing from blank canvas to cohesive thriving and operational team.
With 90% remote leadership, crafted distinct voice and visual identity for parent brand, established marketing digitalization, launched and implemented ROI-driven performance, of all awareness, branding and conversion campaigns.
Directed compelling storytelling through all social media platforms, web and app development.

2013-11 - 2019-11 Executive Director

Perfect Content

Developed and brought to fruition over 50 marketing projects for well-known brands
Increased business growth for multiple companies in-house and off-site using market analysis & research and focused ROI driven campaigns
Developed working relationships via web conferencing and cloud-based work sharing platforms.

2014-01 - 2016-01 Content Manager

NetoMedia

Developed performance metrics to benchmark websites
Created content and all marcom for 10 e-commerce websites
Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

2012-01 - 2014-01 Senior Media Buyer

Convertonet

Developed tight professional relationships with media planners, identified and targeted audiences for campaigns
Sold nontraditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
Juggled multiple projects and over 100 clients.

2011-01 - 2012-01 Retention Marketing Manager

Weblogic

Created hundreds of low budget promotions (copy writing and content).
Generated and nurtured email marketing campaigns
Utilized market trends and target audience statistics to effectively and appropriately market products.