Aabid Ahmed
Assistant Manager – Proposal Marketing & NPD | Project Program Management
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About
Results driven Assistant Manager at Sundram Fasteners Limited, driving international business development, strategic proposal marketing and New Product Development. Conceptualized and spearheaded a new B2B Proposal Marketing initiative, establishing an AI-enabled prospecting framework that expanded international aftermarket business to 15+ active accounts across North America, EMEA, Australia and Taiwan. Pioneered customer acquisition through targeted outreach, market intelligence and strategic partnerships, including engagement with international trade groups (Nexus Automotive) and TecDoc to explore European and African aftermarket penetration.
Combines techno-commercial acumen with 3+ years of automotive engineering experience, delivering business growth alongside NPD execution, value engineering and cross-functional program management.
Experience
Assistant Manager – Proposal Marketing & NPD - Sundram Fasteners Limited - Chennai, India
(2024-08)
- Developed and launched a new Proposal Marketing strategy from scratch, presented the framework to senior leadership to secure ₹5 Crores in new international B2B business.
- Translated market research and intelligence into targeted acquisitions by mapping global decision-makers across LATAM, EMEA, and USA regions in the aftermarket segment converting insights into 5 RFQs valued at ₹10.18 Crores across the cooling system components category.
- Independently made a strategic expansion partnership with Nexus International (IAMaga) to drive business ownership and market penetration across African aftermarket segments.
- Took ownership & self-initiated strategic engagement with TecAlliance Group for aftermarket cataloguing and product fitment data integration to expand current European markets presence.
- Spearheaded market entry initiatives aligned with local compliance, product fitment, and region-specific distribution channels to scale the company's international footprint.
- Served as Project Champion with complete ownership and accountability for a major aftermarket retailer program valued at ₹20 Crores, successfully completed validation across 70+ SKUs.
- Led end-to-end APQP governance for major aftermarket retailers across USA & Europe and 2 domestic NPD programs, coordinating cross-functional teams to ensure 100% ontime PPAP submissions.
- Handled customer complaints, IATF 16949 audits across Radiator caps program and diverse knowledge over ADC 12 castings, Sheet metal, rubber and plastics components.
- Delivered ₹48.5 Lakh in annualized savings through structured Kaizen, Value Engineering (VAVE), and supplier development activities, cutting costs by 50%.
Graduate Engineer Trainee - Sundram Fasteners Limited - Chennai, India
(2023-08 - 2024-08)
- Developed 15 NPD Critical Engine Bolts for USA customers and handled SAP MM creation, Control Plan, PFD across the developed parts
- Achieved 15% CNC cycle-time reduction on high-volume Engine Bolt machining process; recognized as best GET project output, FY 2023-24.
- Managed CFT, supplier coordination and handled full PPAP packages for IATF 16949 audits.
Education
E-Post Graduate Diploma - Electric Mobility - Electric Mobility - IIT Bombay (2025-07)
B. Tech - Mechanical Engineering - B.S.
Abdur Rahman Crescent
Institute of Science and Technology (2019-07 - 2023-05)
12th CBSE - Computer Science Stream - Kamala Niketan Montessori School (2018-04 - 2019-03)
10th CBSE - Science Stream - R.S.K Higher Secondary School (2016-04 - 2017-03)


