Jatin Sharma

SEO Manager with 11+ years of experience driving organic visibility across traditional search and AI-powered platforms (Google AI Overviews, ChatGPT). Specialist in SEO, AEO and GEO strategy, technical SEO and Core Web Vitals. Drove 8.9 lakh daily organic shoppers across MakeMyTrip and Goibibo and grew Officebanao organic traffic 49x in under two years. Work closely with Product, Tech, Design and Content teams to improve brand visibility and AI citations through data-driven reporting.

Senior SEO Manager at Park+ Pvt. Ltd. (2025-08 – 2026-09)

Own SEO strategy and execution for Parkplus.io across E-Challan, NEW CARS, PUC Certificate, Vehicle Owner Details, RTO and FASTag, sustaining ~1M monthly organic traffic (0.95M–1.32M) from Aug 2025 to Jun 2026, with a peak of 1.32M (+29.5% vs. Jul 2025).

• Lead SEO for B2B pages (Valet Parking Services, Boom Barriers), optimizing content, structure and on-page elements to drive qualified enterprise leads.
• Worked cross-functionally with Product and Development to identify and prioritize technical SEO improvements, strengthen site architecture, and optimize Core Web Vitals and page performance.
• Collaborated with Design teams to create SEO-aligned UI/UX for new and revamped pages while maintaining crawlability, accessibility, and a strong semantic structure.
• Collaborated with the Content team to develop editorial strategies and GEO/AEO-aligned content frameworks, optimizing content structure and relevance to improve visibility across Google AI Overviews and emerging AI search platforms.

SEO Manager at Officebanao Pvt. Ltd. (2023-07 – 2025-08)

Grew organic traffic from 1,258 to 43,481 monthly visits (+3,356%) between Jul 2023 and Jun 2025, peaking at 61,702 visits in Dec 2024 (49x growth) for a B2B office interior design business. Average monthly organic traffic increased from 12.4K during Jan–Jun 2024 to 36.6K during Jan–Jun 2025, representing 195% year-over-year growth.

• Optimized content for Google AI Overviews, ChatGPT visibility, AEO, and GEO best practices to strengthen visibility across generative AI search experiences and answer-driven search results.
• Led guest posting and backlink outreach initiatives with high-authority B2B, business, and design publications to strengthen domain authority and topical relevance.
• Developed and presented weekly and monthly SEO performance reports using Google Analytics, Google Search Console, and Semrush, translating insights into actionable growth opportunities.

Sr.SEO Executive at MakeMyTrip Pvt. Ltd. (2021-02 – 2023-07)

Owned SEO strategy for the Ground Transport verticals (Train, Bus, and Cab) across MakeMyTrip and Goibibo, driving approximately 8.9 lakh daily organic shoppers and contributing to organic bookings, orders, and revenue growth.

• Planned and presented quarterly SEO roadmaps aligned with business and revenue objectives, partnering with Product, Technology, Design, Content, Revenue, Hotels, and Flights teams to prioritize and deliver high-impact SEO initiatives.
• Developed SEO frameworks and scalable templates for new landing pages, destination pages, route pages, category pages, and other high-intent search experiences to expand organic search coverage.
• Developed and maintained custom weekly and monthly SEO performance reports, including traffic trends, keyword rankings, CTR analysis, and growth forecasting using advanced reporting templates.
• Conducted keyword, competitor, SERP, and intent analysis to identify opportunities for organic traffic, bookings, orders, and revenue growth across Flights, Hotels, Trains, Buses, and Cabs.

SEO Assistant Manager at Digitigi Technologies. (2018-06 – 2021-01)

• Executed comprehensive SEO plans across 19 dealership websites, including on-page optimization, off-page link building, technical SEO fixes, and Google ranking improvements (local & organic).
• Collaborated with internal teams and external partners to ensure seamless execution of SEO tasks and sustained ranking growth.
• Developed and implemented SEO proposals and strategies for new client pitches.

Sr.SEO Executive at IndustryBuying (2017-06 – 2018-05)

• Developed and executed end-to-end SEO strategies to drive organic growth for an online platform specializing in industrial utility products.
• Conducted comprehensive keyword research to align content creation with high-intent, industry-specific search queries.
• Audited and resolved technical SEO issues, providing clear recommendations to improve site health, crawlability, and indexation.
• Led off-page SEO initiatives, including high-authority link-building campaigns tailored to B2B and industrial sectors.

SEO Executive at Adglobal 360 India Pvt Ltd (2014-06 – 2016-07)

• Utilized a combination of On-Page and Off-Page SEO techniques to achieve high keyword rankings across multiple domains and projects.
• Conducted ongoing traffic and keyword ranking monitoring, ensuring performance was aligned with SEO goals and KPIs.
• Created and maintained customized weekly and monthly SEO reports, highlighting key insights, performance trends, and actionable recommendations.
• Performed competitive analysis, tracking competitor strategies and keyword movements to inform optimization efforts and maintain a competitive edge.

B. Tech – Rajasthan Technical University (2009 – 2013)