Adithyan R

Result-driven and passionate SEO professional with around 5 years of experience in implementing innovative SEO projects to improve online visibility. Highly skilled in identifying growth opportunities to boost traffic and conversions. Successfully managed SEO and improved traffic for B2C & B2B websites with 10M+ monthly organic traffic.

Senior SEO Specialist at 99 Group, Singapore (Aug 2022 - Present)

• Planning, developing and executing SEO strategy for our group websites to improve ranking on search engines and increase organic traffic. 
• Researching, creating new traffic growth projects and implementing with the help of content, product, design and engineering teams. 
• Encaging in website redesigning, restructuring and expansion projects with SEO focus in mind. 
• Conducting technical SEO audits, site analysis, ASO audits and handling live issues. 
• Heading the pre-acquisition research & SEO due diligence of target websites across SEA (Singapore, Indonesia & Vietnam) 
• Educating stakeholders on new SEO updates, best practices, and techniques. 
• Solving bandwidth limitations through external authors and agencies to get SEO content on board.

  SEO Specialist at Clear, India (Jun 2021 - Aug 2022)

• Spearheading SEO initiatives, including keyword research & strategy, content, link building to achieve a higher ranking on search engines for specific targeted keywords. 
• Spot high traffic growth opportunities in content and ideate them into reality with the help of product and tech teams. 
• Understanding bandwidth limitations and Working cross-functionally with product, engineering, design and content to prioritize and execute on growth projects. 
• Configuring Google Webmaster tool and monitoring the website traffic with Google Analytics to perfectly analyze the data for the ranking improvements on SEO Pages and to achieve desired goals. 
• Creating ranking reports and dashboards to communicate SEO progress with the management and internal marketing team. 
• Leading ASO efforts (App Store and Play Store) for Our B2C app in Finance Category and significantly improved its organic rankings and installs

  Senior SEO Strategist at TechWyse Internet Marketing, India (Jul 2020 - May 2021)

• Engaged in the the planning, construction and execution of SEO Strategy for our brand as well as client websites 
• Constantly monitoring and analyzing the SEO performance of our websites 
• Performing SEO audits using multiple tools, including Google Analytics, Moz, Ahrefs, Screaming Frog etc., to ensure the websites are search engine, user friendly 
• Overseeing the work of SEO team members and guiding them 
• Collaborating with various teams (India & Canada) to address client concerns and for the smooth execution of SEO strategy

  SEO Lead at TechWyse Internet Marketing, India (Jan 2020 - Jun 2020)

• Guided, mentored and motivated a team of SEO specialists for executing clients' SEO strategy 
• Supervised and ensured the quality of the team's work 
• Trained new team members on SEO toolsets, best practices, and techniques

  SEO Specialist at TechWyse Internet Marketing, India (Jul 2018 - Dec 2019)

• Implemented effective link building strategies for clients, earned backlinks from many 90+ DA domains
• Analyzed, audited client websites for optimizing on-page SEO factors and improving conversion rate 
• Managed to boost organic visits and conversions for many client websites

• MBA in Business Analytics from BITS PILANI WILP, India (Pursuing)

  Expected graduation date - Jan 2025

• B Tech in Electronics and Communications Engineering from Cochin University of Science and Technology, India (Jun '14 - May '18)

  First Class