Aditi Sen

Performance Marketing with 4 months of hands-on experience managing paid advertising campaigns across Google Ads and Meta Ads Manager. Proven expertise in campaign setup, optimization, and ROI tracking. Quick learner with strong analytical skills and passion for data-driven marketing.

Seeking Performance

Marketing opportunities to leverage campaign management expertise and drive measurable business results.

Performance Marketing Professional (Present)

4 Months Hands-On Experience

• Managed end-to-end Google Ads campaigns (Search, Display, Shopping) for e-commerce and lead generation
• Conducted comprehensive keyword research and competitor analysis
• Created compelling ad copy and performed A/B testing to improve CTR
• Optimized bids and budgets to achieve better ROAS (Return on Ad Spend)
• Executed Facebook advertising campaigns for lead generation and sales
• Implemented advanced audience targeting based on demographics, interests, and behaviors
• Tested multiple ad variations and optimized creative elements
• Monitored daily performance metrics and made data-driven optimization decisions
• Tracked and analyzed KPIs including CTR, CPC, conversion rates, and ROI
• Created performance reports using Google Analytics and Excel
• Provided actionable insights to improve campaign performance

Bachelor of Arts in B.A. – Delhi University (2023)

Industrial Training Certificate – Industrial Training Institute, Delhi (2020 – 2021)