Mayank Saini

Performance Marketing Executive with hands-on experience in planning, launching, and optimising paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). Skilled in full-funnel lead generation, conversion tracking via GTM, Meta Pixel and GA4, A/B testing, CRO, and performance reporting across CPL, CPA, CTR, CPC and ROAS. Experienced in managing campaign lifecycle from setup to optimisation in performance-driven environments.

Performance Marketing Practitioner at Self-Initiated Digital Practice (2025-04 – Present)

• Planned and optimised Google Ads and Meta Ads campaigns for lead generation and customer acquisition.
• Managed full campaign lifecycle including targeting, creatives, A/B testing, bid optimisation and scaling.
• Implemented tracking using GTM, Meta Pixel, Conversion API and GA4 to monitor CPL, CPA and ROAS.
• Built funnel-based campaigns with remarketing and lookalike audiences to improve lead quality.
• Created structured performance reports with insights and optimisation recommendations.

Business Owner at Eyewear Retail & Wholesale (2023-01 – 2025-02)

• Managed customer acquisition, pricing strategy and sales operations across retail and wholesale.
• Analysed sales data, margins and customer behaviour to improve profitability and decision making.

Master's in Digital Marketing – SkillCircle Institute (2025 – 2026)

B.Tech in Mechanical Engineering – Shri Venkateshwara University (2019 – 2022)