Sandeep Sahoo

Highly analytical and deadline & data-driven performance marketer with successful relationship management skills in the media space, skilled in managing complex situations, with a focus on driving measurable growth for the client.

Freelancer

(2020-12 - 2021-10)

• Handled Social Media Accounts for local businesses like, restaurants, Hotels and Cafes, Bars and Clubs
• Assisted with online branding and generating leads for a popular hospital "Sunshine Hospital, Bhubaneswar
• Handled Physical/offline marketing for certain local brands like, designing Guerilla Marketing for restaurants
• Generated leads to sell weekend DJ event tickets for Luxury Bar and Clubs
• Generated high quality leads for two local gyms to increasine membership sales
• Successfully scaled a bar & club revenue from 2 lakhs daily to 3.5 Lakhs daily in the first six months through various marketing strategies

Digital Marketing Associate - Sophisticated Marketing Agency, Gurgaon - Gurgaon

(2021-11 - 2023-04)

• Generated high quality leads for high-ticket product i.e. real estate in all 2-tier and 1-tier metro cities of India
• Generated high quality appointments for physiotherapy, hair-transplant, and chiropractor clinics
• Handled different industry clients for lead generation at the same time
• Delivered high-growth rate to clients due to consistent data-driven decisions
• Actively involved in client daily reports with full responsibility
• Generated results through Meta, Google and native advertising platforms like Taboola

Digital Marketing Executive - Sophisticated Marketing Agency, Gurgaon - Gurgaon

(2023-04 - 2025-04)

• Continued delivery of high-quality results in the lead generation space
• Handled multiple niche clients in the e-commerce space
• Delivered higher ROAS than the target ROAS for different brands
• Actively involved in client communication and handling
• Assisted in client management and delivery of large projects
• Generated high-quality appointments for the company marketing agency to book more high-paying potential clients
• Delivered results through Google and Meta ads through proper funnel strategies to extract more results with minimum cost-per-result
• Detailed data analysis of the whole ad funnel to understand the past performance and major key metrics to achieve it
• Involved in delivering results through email and WhatsApp marketing
• Involved in detailed research of the competition, competitor ads, targeting, audiences, keywords, and much more
• Handled over-seas clients/brands with generating high ROAS for them

Account Manager - BlackCoffee Media, Vadodara - Vadodara

(2025-05)

• Delivered consistent high-performance results across E-commerce, SaaS and Service-based brands, driving scalable growth and improved marketing efficiency
• Specialized in fashion verticals (apparel & jewellery), achieving strong ROAS and sustained revenue growth through performance marketing strategies
• Leveraged evolving Meta Ads creative-led targeting frameworks to improve audience precision, scalability, and campaign performance
• Scaled brands from launch phase to break-even, and further optimized performance to achieve target gross profit margins
• Reduced cancellation and RTO rates through funnel optimization, audience refinement, and post-purchase strategy improvements, minimizing revenue leakage
• Conducted in-depth full-funnel performance analysis to identify bottlenecks, optimize KPIs, and improve overall campaign ROI
• Translated data insights into measurable growth, consistently aligning marketing performance with brand revenue objectives

Higher Secondary - Delhi Public School (DPS) Kalinga, Bhbaneswar (2018)

Senior Secondary - Delhi Public School (DPS) Kalinga, Bhbaneswar (2020)